McDonald's Says Geofencing Technology Helps Boost Customer Satisfaction

McDonald’s reportedly improved customer satisfaction scores and reduced customer wait times by using geofencing technology to streamline the mobile ordering process.The quick-service restaurant (QSR) uses that technology to notify its crews that customers are approaching so that they can start preparing orders, Chain Store Age reported Thursday (Nov. 7), citing a McDonald’s blog post from June.“Digital ordering continues to be a huge growth driver for McDonald’s, and our new mobile-order experience is leadi ...