McDonald's Says Geofencing Technology Helps Boost Customer Satisfaction

Geofencing Technology and Digital Ordering - McDonald's has improved customer satisfaction scores and reduced wait times by using geofencing technology to streamline mobile ordering [1] - The technology notifies restaurant crews when customers are approaching, allowing them to start preparing orders in advance [1] - This initiative is part of the "Ready on Arrival" pilot program, which aims to enhance restaurant execution and customer satisfaction [2][3] - McDonald's CEO Chris Kempczinski emphasized that the program helps with smoother kitchen operations and higher customer satisfaction by reducing wait times [3] Digital Ordering Stations - McDonald's is launching digital ordering stations that offer cashierless checkout options, allowing customers to skip the register [4] - These stations can accept cash and provide change, replacing existing kiosks that required non-card-paying customers to wait in line [4] Digital Engagement and Growth - Consumers engage in digital restaurant-related activities 12.5 days per month, highlighting the importance of digital solutions in the industry [5] - Digital ordering provides a quick meal solution without extensive planning, with user-friendly interfaces making it easy to place orders [5] - McDonald's CFO Ian Borden noted that digital penetration is growing across top markets, evidenced by increased loyalty sales and record mobile app orders [6] - This growth in digital engagement leads to greater customer frequency and increased spending by loyalty customers [6]