Meta Testing Experiential Retail to Sell Ray-Ban Meta Smart Glasses

Meta is promoting its Ray-Ban Meta smart glasses at a Meta Lab pop-up store in Los Angeles that lets visitors experience the glasses firsthand.The temporary brick-and-mortar store at 8600 Melrose Avenue includes an AI wall that lets visitors test the smart AI assistant on the glasses, an immersion experience room that allows them to capture themselves in an AI-generated version of the beach, and an opportunity to have their glasses cases customized while they shop, whether or not they make a purchase, the c ...