Nintendo courts non-gamers in 'about-turn' strategy

This article has been reviewed according to Science X's editorial process and policies . Editors have highlighted the following attributes while ensuring the content's credibility: Nintendo is broadening its reach in theme parks to win non-gamer fans. Once confined to rectangular screens, chirpy plumber Mario and pointy-eared Princess Zelda are popping up in theme parks and toy stores as Nintendo goes all out to win non-gamer fans. It wasn't always this way: for many years, the Japanese company shied awa ...