Deckers Stock Gains 69% in a Year: What's Next for Investors?

Core Viewpoint - Deckers Outdoor Corporation (DECK) has demonstrated significant stock performance, with a 69% increase over the past year, outperforming the Zacks Retail-Apparel and Shoes industry, which grew by 25.3% [1][2]. Group 1: Financial Performance - DECK's stock closed at $177.08, approaching its 52-week high of$184.48 reached on June 3, 2024 [2]. - The company anticipates total revenues to rise approximately 12% to $4.8 billion in fiscal 2025, with HOKA expected to grow around 24$5.15-$5.25 per share, up from$4.86 reported last year [11]. Group 2: Sales Growth - HOKA and UGG brands achieved sales increases of 34.7% and 13%, respectively, in the second quarter of fiscal 2025 [5]. - Direct-to-consumer (DTC) net sales increased by 19.9% to $397.7 million, with DTC comparable net sales growing 17$913.7 million in the second quarter [8]. - International sales surged 33% year over year in the second quarter, highlighting the success of UGG and HOKA in global markets [9]. Group 3: Strategic Initiatives - Deckers is focusing on expanding its brand presence and strengthening DTC channels, which has contributed to its impressive growth [1][5]. - The company is actively working to elevate HOKA into a multibillion-dollar brand while reinforcing UGG as a global lifestyle brand [5]. - Investments in digital capabilities and enhancing omnichannel presence are creating seamless customer experiences and expanding brand accessibility [6]. Group 4: Market Sentiment - DECK is currently trading above both its 200-day and 50-day simple moving averages, indicating price stability and long-term bullish trends [3][14]. - Analysts have positively revised earnings estimates for DECK, with the consensus estimate for the current fiscal year pegged at $5.45 per share, reflecting optimism about the company's prospects [12][15].