Core Viewpoint - E.l.f. Beauty has shown significant growth in sales and market share, leading to an optimistic outlook for the company's future performance [1][6]. Sales Performance - For the fiscal second quarter ending September 30, e.l.f. Beauty's sales increased by 40% year over year to $301.1 million, surpassing the analyst consensus of $286 million [3]. - Adjusted earnings per share (EPS) decreased from $0.82 to $0.77 but exceeded the analyst estimate of $0.43 [3]. - Adjusted EBITDA rose by 9% to $146.8 million [3]. Market Share and Profitability - E.l.f. Beauty improved its market share in the color cosmetics category by 195 basis points to 12%, despite a 5% decline in the overall category [4]. - The company experienced a consumption growth of 16% in tracked channels, which was below the expected 20% [4]. - Increased marketing costs impacted profitability [4]. International Growth - The company reported a 91% year-over-year increase in international revenue, successfully entering the German market and becoming the No. 1 brand in the stores it entered [5]. Guidance and Forecasts - E.l.f. raised its full-year fiscal 2025 guidance, now expecting sales to increase by 28% to 30%, up from a prior expectation of 25% to 27% [6]. - Updated fiscal 2025 outlook includes net sales of $1.315 billion to $1.335 billion, adjusted EBITDA of $304 million to $308 million, and adjusted EPS of $3.47 to $3.53 [7]. Marketing and Supply Chain - Management anticipates improved marketing leverage in fiscal Q4 due to more balanced spending [8]. - The company has room to diversify its supply chain, with approximately 80% of its products currently sourced from China [8]. Growth Opportunities - E.l.f. has been a strong growth story in the consumer products sector, capturing market share from established brands through affordable products and influencer marketing [9]. - The company is exploring international growth and expanding into the skincare category, having acquired Naturium in October 2023 [10]. Valuation - E.l.f. trades at a forward price-to-earnings ratio of 31 based on fiscal 2026 estimates, with a PEG ratio of 0.6, indicating potential undervaluation [11]. - Despite concerns about potential tariffs, the company has a history of overcoming such challenges while continuing to grow [11]. Investment Recommendation - E.l.f.'s current valuation is considered attractive, positioning it as one of the best growth stories in the consumer sector, suggesting a favorable investment opportunity [12].
As Sales Continue to Surge, Is It Time to Buy e.l.f. Beauty Stock?