
Core Insights - Choice Hotels International, Inc. (CHH) is expanding its upscale hotel presence with new openings and groundbreakings for the Cambria brand, aiming to penetrate new markets across the United States [1][2][3] Expansion and Growth - CHH has significantly increased its upscale portfolio, becoming a key player in this segment, highlighted by the acquisition of Radisson Americas Hotels group in 2022 and a strong pipeline growth [2][10] - The Cambria brand has added 18 new properties in the last two years, with a current pipeline of 62 hotels, including the anticipated Cambria New York Times Square set to open in 2025 [3][11] Recent Openings - The Cambria Hotel El Centro–Imperial opened in September, marking the fifth property in California, featuring 108 rooms and 2,050 sq. ft. of meeting space [5] - The Cambria Hotel Pigeon Forge opened in October, the fourth in Tennessee, with 118 rooms and 738 sq. ft. of meeting space [6] - The Cambria Hotel Spokane Airport, the first in Washington, opened in September with 91 rooms and 1,020 sq. ft. of meeting space [7] Upcoming Developments - The Cambria Hotel Bend is set to open in 2026, featuring 131 rooms, driven by demand for outdoor activities [8] - The Cambria Hotel O'Fallon, also expected to open in 2026, will be the first in Missouri, catering to local industries [9] Financial Performance - CHH's shares have increased by 22.5% over the past six months, outperforming the Zacks Hotels and Motels industry's growth of 17.6% [10] - As of September 30, 2024, CHH's global pipeline reached 970 hotels (approximately 110,380 rooms), with 86% located in the United States [11][12]