Celsius Keeps Taking Market Share as Its Revenue Falls: Here's How That's Possible

This may be a good time to look past troubling headline numbers.The energy drink space is big and filled with many upstart players. One that has risen to prominence in recent years is Celsius (CELH -4.72%). The company was able to differentiate itself in the crowded space by making its portfolio sugar-free and by claiming its drinks are thermogenic, allowing drinkers to burn calories even while resting.In short, Celsius has quickly skyrocketed to the No. 3 spot in the U.S. energy drink industry by market sh ...