“高仿”版茅台、五粮液公然叫卖：“一比一”复刻，口感九成以上，一两百元一瓶

Core Viewpoint - The article highlights the growing issue of counterfeit high-end liquor, particularly in the online marketplace, where fake products are being sold under the guise of reputable brands like Wuliangye and Moutai, posing risks to consumers and the industry as a whole [1][4][10]. Group 1: Counterfeit Liquor Market - Wuliangye identified 18 counterfeit bottles from 148 purchased online [1] - Counterfeit liquor, including high-end brands, is openly sold on second-hand platforms, with prices significantly lower than market rates, often around 200 yuan per bottle [4][5] - Some sellers claim their products are "one-to-one replicas" with a taste quality of over 90%, creating a deceptive allure for buyers [5][6] Group 2: Consumer Behavior and Motivations - The primary consumers of counterfeit liquor are individuals looking to impress during business meetings or gift-giving, often motivated by cost-saving [3][9] - Sellers market these counterfeit products with enticing narratives, suggesting they can help buyers navigate social situations effectively [9] Group 3: Industry Implications - The rise of e-commerce and promotional strategies like "hundred billion subsidies" has led to increased complexity in the liquor supply chain, making it easier for counterfeit products to enter the market [9] - Legal experts indicate that selling counterfeit products can lead to civil, administrative, and criminal liabilities, depending on the seller's knowledge and intent [11][12] - The counterfeit liquor issue disrupts market order and damages the reputation of legitimate manufacturers, necessitating improved anti-counterfeiting measures and regulatory oversight [13]