Investment Rating - The industry investment rating is "Recommended" (maintained) [4][35] Core Insights - The food and beverage industry is experiencing a steady expansion in domestic demand, with a 2.8% year-on-year growth in social retail sales for January and February 2026, indicating a recovery in consumer confidence and spending [4][35] - The report highlights that the current valuation of the consumption sector is at historically low levels, reflecting market expectations. With the implementation of more consumer-promoting policies, the sector is expected to see valuation recovery [4][35] - The report suggests focusing on leading companies with good growth potential and low valuations within the sector [4][35] Summary by Sections Recent Trends - From March 9 to March 20, 2026, the Shenwan Food and Beverage Index had a slight increase of 0.09%, ranking 6th among Shenwan's primary industries. The sub-industry performance varied, with meat products (+2.11%) and liquor (+1.12%) showing positive growth, while snacks (-5.59%) and prepared foods (-8.47%) faced declines [4][34] Industry News - The National Bureau of Statistics reported a significant impact from the extended Spring Festival holiday on domestic demand, with a notable increase in consumer confidence and retail sales growth [27][35] - The report mentions the trend of younger consumers (ages 18-30) driving the growth of lower-priced liquor, with 43% of liquor sales being below 300 yuan [28][30] Key Company Announcements - Wanchen Group reported a revenue of 51.459 billion yuan for 2025, a year-on-year increase of 59.17%, with a significant expansion in its store network [37] - Jinhuijiu reported a revenue of 2.918 billion yuan for 2025, a decline of 3.4%, indicating challenges in the competitive liquor market [36] Focus on Key Companies - The report emphasizes the importance of companies like Guizhou Moutai and Wuliangye in the high-end liquor segment, suggesting they are resilient amid market adjustments [36][37] - It also highlights the potential in the dairy sector, particularly for companies like Yili and New Dairy, which may benefit from favorable cycles in raw milk and beef [37]

证券研究报告 食品饮料 报告日期：2026 年 03 月 23 日 1-2 月社零总额同比增长 2.8%，国内需求稳步扩大 ——食品饮料行业双周报 最近一年走势 分析师：王芳 执业证书编号：S0230520050001 邮箱：wangf@hlzq.com 《茅台发布《市场化运营方案》，大众品 关注细分板块龙头 —食品饮料行业观 点更新报告》2026.01.22 《低位蓄能，向新破局—食品饮料行业 2026 年度投资策略报告》2025.12.28 《白酒筑底，关注餐饮链复苏—食品饮 料行业周报》2025.12.02 华龙证券研究所 摘要： 请认真阅读文后免责条款 投资评级：推荐（维持） 2026 年 03 月 09 日-03 月 20 日，申万食品饮料指数涨跌幅为 +0.09%，在申万一级行业中排名第 6 位，全部子行业涨跌幅分别 为，肉制品（+2.11%）、白酒（+1.12%）、调味品（+0.03%）、啤 酒（-0.38%）、乳品（-1.43%）、保健品（-2.65%）、软饮料（-3.21%）、 零食（-5.59%）、其他酒类（-6.02%）、烘焙食品（-6.46%）、预加 工食品（-8.47%）、熟食（-1 ...

1-2 月社零总额同比增长 2.8%，国内需求稳步扩大 ——食品饮料行业双周报 最近一年走势 分析师：王芳 执业证书编号：S0230520050001 邮箱：wangf@hlzq.com 《茅台发布《市场化运营方案》，大众品 关注细分板块龙头 —食品饮料行业观 点更新报告》2026.01.22 《低位蓄能，向新破局—食品饮料行业 2026 年度投资策略报告》2025.12.28 《白酒筑底，关注餐饮链复苏—食品饮 料行业周报》2025.12.02 华龙证券研究所 摘要： 请认真阅读文后免责条款 证券研究报告 食品饮料 报告日期：2026 年 03 月 23 日 请认真阅读文后免责条款 投资评级：推荐（维持） 2026 年 03 月 09 日-03 月 20 日，申万食品饮料指数涨跌幅为 +0.09%，在申万一级行业中排名第 6 位，全部子行业涨跌幅分别 为，肉制品（+2.11%）、白酒（+1.12%）、调味品（+0.03%）、啤 酒（-0.38%）、乳品（-1.43%）、保健品（-2.65%）、软饮料（-3.21%）、 零食（-5.59%）、其他酒类（-6.02%）、烘焙食品（-6.46%）、预加 工食品（- ...

食品饮料 - 筑底接近尾声，聚焦高质量增长 20260320 摘要 食品饮料板块估值与机构持仓均处历史底部，2026 年春节消费超预期 改善，跨区域人员流动+8%带动饮料及白酒动销，行业进入弱复苏筑底 期。 白酒板块 4 月迎报表出清，5 月后受低基数效应驱动动销转正；高端酒 茅台、五粮液春节动销双位数增长，价格下探挤压 500-800 元价位段， 呈现强者恒强态势。 软饮料行业结构分化，无糖茶、功能饮料及中式养生水高增，农夫山泉 无糖茶市占率达 79.8%；成本端 PET 受油价影响略升，但龙头具备较 强成本转嫁能力。 休闲零食量贩渠道进入双寡头格局，2026 年为门店扩张最后一年，核 心逻辑转向盈利提升；乳制品原奶周期预计下半年迎来拐点，下游乳企 盈利能力有望回暖。 现制茶饮行业集中度提升，中小品牌外卖补贴退坡后加速出清，古茗、 蜜雪冰城同店销售正增长；速冻食品受益餐饮复苏及预制菜国标出台， 增长恢复至双位数。 啤酒行业高端化进程放缓，6-10 元价格带成为升级主力；保健品受内容 电商冲击导致集中度持续下降，2026 年龙头企业加大线上布局有望迎 来困境反转。 Q&A 对于 2026 年食品饮料行业的整体 ...

白酒：酒企自 25Q3 起业绩加速出清、步入显性"去库存"阶段，因此酒企业绩出清已在市场预期内，预计 25Q4+26Q1 上市酒企整体会延续 25Q3 相似的出清斜率，26H2 低基数下或步入表观企稳阶段。其中，我们预计两类酒企 26Q1 业绩 已有望提前企稳：1）出清较早、出清斜率较高的二线酒企，如舍得酒业等；2）具备强势α禀赋的酒企，如贵州茅台。 我们看好当前白酒板块配置价值、低预期下胜率可观，尤其是在市场风偏受外部风险事件影响有所波动的窗口期。预 期先行、节后即使淡季亦具备自上而下催化，从复盘来看 PPI、M1 等对白酒需求侧具备前瞻信号意义。伴随"反内卷" 政策持续落地、企业 ROE 有望改善，并传导至企业端招待等支出提升、居民收入预期改善，行业拐点将逐步临近。 配置方向建议：1）品牌力突出、护城河深厚的高端酒（贵州茅台、五粮液），渠道势能仍处于上行期的山西汾酒，受 益于大众需求强韧性&乡镇消费提质升级趋势的稳健区域龙头。2）顺周期潜在催化的弹性标的（如泛全国化名酒古井 贡酒、泸州老窖），有新产品、新渠道、新范式催化的弹性酒企（如珍酒李渡、舍得酒业、酒鬼酒等）。 啤酒：啤酒的需求场景偏大众化、目前餐饮 ...

Investment Rating - The report maintains an "Accumulate" rating for the food and beverage industry [5] Core Insights - The retail sales growth has accelerated, with a focus on feedback from the Spring Sugar Festival. The report suggests that the overall rhythm of the liquor industry is expected to improve on a month-on-month basis, with key recommendations including leading companies like Kweichow Moutai and others focusing on supply clearance [1][2] - The beer sector is witnessing a recovery, with a notable increase in beer production and the launch of new products, indicating a positive trend in consumer demand [3] - The food sector shows a recovery in retail sales, particularly in the restaurant segment, which is expected to drive opportunities in related supply chains [4][7] Summary by Sections Liquor Industry - Jinhuijiu reported a revenue of 2.918 billion yuan for 2025, a year-on-year decrease of 3.4%, while Shide Jiuye reported a revenue of 4.42 billion yuan, down 17.5% year-on-year. The report highlights a significant divergence in performance among liquor companies, with Kweichow Moutai leading the recovery through reforms [2] - Jinhuijiu's product structure upgrade is notable, with high-end products (above 300 yuan) increasing by 25.21% year-on-year, while low-end products (below 100 yuan) decreased by 36.88% [2] Beer and Beverage Sector - In the beer segment, the cumulative production of major enterprises reached 5.797 million kiloliters in January-February 2026, reflecting a year-on-year growth of 6.5%. The launch of the new Yanjing A10 product is expected to enhance market presence [3] - The beverage sector is characterized by intense competition, with companies launching new products to capture market share. Notable new releases include flavored waters and teas targeting specific consumer scenarios [3] Food Sector - Retail sales in the food sector increased by 2.8% year-on-year in January-February 2026, with restaurant income growing by 4.8%. This growth is attributed to the recovery of consumer spending and seasonal factors [4][7] - Wanchen Group reported a record high net profit margin of 5.7% in Q4 2025, indicating strong profitability and market expansion potential [7]

投资要点（行业评级：增持） 投资建议：拐点将至，重视涨价主线 白酒调整尾声，长期看价，集中化延续；大众品见底，板块分化加剧，调味品、啤酒、饮料韧性较强。1）白酒首选具有价格弹 性标的：贵州茅台、五粮液、泸州老窖以及有望陆续出清标的：迎驾贡酒、古井贡酒、山西汾酒、今世缘、珍酒李渡、舍得酒 业、金徽酒； 2）调味品优选具备渠道力与产品力、明确提价预期与高分红属性的龙头以及量价齐升弹性突出的餐饮供应链龙头， 推荐海天味业、安井食品、安琪酵母、千禾味业、天味食品、宝立食品、巴比食品；3）啤酒具备全国化与大单品战略、分红意 愿强的龙头与高成长区域龙头，推荐青岛啤酒、珠江啤酒、重庆啤酒、青岛啤酒股份（港股） 、华润啤酒（港股） 、百润股份； 4）布局龙头乳企与头部牧业，推荐蒙牛乳业、伊利股份、新乳业、优然牧业（港股）、现代牧业（港股）；5）具备品类与渠 道优势的原料、零食及饮料龙头，推荐百龙创园、东鹏饮料、农夫山泉（港股）、中国食品（港股）、康师傅控股（港股）、 统一企业中国（港股）、卫龙美味（港股）、盐津铺子、西麦食品、有友食品、洽洽食品、劲仔食品。 白酒：行业筑底，回归理性 本轮周期从"U型调整"迈向"V型调整"。与 ...

Investment Rating - The report maintains a positive outlook on the food and beverage sector for 2026, particularly focusing on cyclical opportunities in the liquor and restaurant supply chain [5][9]. Core Insights - The report indicates a recovery in demand for the food and beverage sector, with January-February retail sales in the restaurant sector growing by 4.8% year-on-year, and a notable increase in tobacco and alcohol sales by 19.1% [5][9]. - The white liquor sector is expected to stabilize, with Moutai prices maintaining above 1500 RMB, indicating a potential turning point in the industry cycle [5][10]. - The report highlights a trend towards consolidation in the industry, favoring large companies capable of nationwide distribution and those with regional integration potential [5][9]. - Key recommendations include Moutai, Luzhou Laojiao, Shanxi Fenjiu, and Wuliangye in the liquor sector, and companies like Anjuke Foods, Haitian Flavoring, and Yili in the consumer goods sector [5][12]. Summary by Sections Food and Beverage Sector Overview - The food and beverage sector outperformed the market, with a 0.48% decline compared to a 3.38% drop in the Shanghai Composite Index, ranking third among 31 sub-sectors [8][32]. - The report notes structural improvements in the consumer goods sub-sector, with competition shifting from price to quality, leading to a gradual balance in supply and demand [5][12]. White Liquor Sector - As of March 21, Moutai's bottle price is 1560 RMB, with a slight weekly decrease, while the case price increased by 35 RMB to 1640 RMB, indicating price stability [10][18]. - Moutai's new consignment policy aims to enhance price stability and reduce financial pressure on distributors, transitioning to a model that encourages sales volume growth [10][11]. Consumer Goods Sector - The consumer goods sub-sector is expected to recover, with a focus on supply chain-related products such as condiments and frozen foods, alongside structural opportunities in the dairy sector [12][5]. - The report anticipates a recovery in demand for convenience foods driven by tourism during the Spring Festival, recommending companies like Shuanghui Development and New Dairy [12][5].

行 业 及 产 业 食品饮料 2026 年 03 月 21 日 相关研究 《茅台代售政策落地 坚定看好公司市场化 改革——食品饮料行业周报 20260309- 20260313》 2026/03/16 《批价维持合理 估值吸引力提升——食品 饮料行业周报 20260302-20260306》 2026/03/07 吕昌 A0230516010001 lvchang@swsresearch.com 周缘 A0230519090004 zhouyuan@swsresearch.com 王子昂 A0230525040003 wangza@swsresearch.com 联系人 王子昂 A0230525040003 wangza@swsresearch.com 茅台批价坚挺 关注糖酒会反馈 看好 —— 食品饮料行业周报 20260316-20260320 本期投资提示： ⚫ 风险提示：食品安全问题，经济下行影响白酒及大众品需求。 报 告 请务必仔细阅读正文之后的各项信息披露与声明 本研究报告仅通过邮件提供给 博时基金 博时基金管理有限公司(researchreport@bosera.com) 使用。1 《节后茅台批价 ...

Investment Rating - The industry investment rating is "Outperform the Market," indicating that the industry index is expected to perform better than the CSI 300 index by more than 5% over the next six months [52]. Core Viewpoints - The darkest hour for the liquor industry has passed, and a sustained recovery is expected in 2026. The industry has moved past the excessive growth phase, with excess returns increasingly coming from price adjustments. The Producer Price Index (PPI) and the price of Moutai show a high degree of correlation, suggesting a recovery in pricing dynamics [4][19]. - Moutai's reform focuses on direct consumer engagement and returning pricing to its consumption attributes. The introduction of the 1499 yuan Moutai is expected to stimulate consumer demand and help clear excess inventory in the market [4][34]. - The current valuation of the liquor sector is low, with a price-to-earnings (PE) ratio of 18.1X as of March 13, which is below the median of 25.2X and the average of 27.1X since 2012, indicating a strong downside support [41][50]. Summary by Sections Liquor Cycle Status - The liquor industry is at a turning point, with expectations of a recovery starting in 2026. The PPI has shown a narrowing decline since July 2025, indicating a potential bottoming out of the price cycle [4][19]. - Historical data shows that the liquor cycle is closely related to real estate investment trends, with previous downturns linked to economic slowdowns and policy changes [10][22]. Moutai Reform - Moutai is restructuring its product offerings into a pyramid model, focusing on different consumer segments. The marketing strategy includes a mix of self-sale, distribution, and consignment to enhance market reach [25][27]. - The pricing strategy for Moutai's products is being adjusted to reflect market conditions, with the 1499 yuan price point aimed at enhancing consumer access and clearing inventory [28][32]. Investment Value of Liquor - The liquor sector is characterized by low valuations and low expectations, with a significant portion of investment funds currently underweight in the sector. The dividend yield for high-end liquor companies ranges from 3.5% to 5.5%, providing support for stock prices [45][50]. - The report highlights three main investment lines: high-end liquor with stable demand, mid-range liquor benefiting from national expansion, and local market-focused liquor brands [50].