证券研究报告 白酒：改革中寻找底部价值 食品饮料行业 强于大市（维持） 证券分析师 2026年3月17日 请务必阅读正文后免责条款 张晋溢 投资咨询资格编号：S1060521030001 韦 毓 投资咨询资格编号：S1060525120002 核心观点 风险提示：1）宏观经济波动影响；2）消费复苏不及预期；3）行业竞争加剧风险。 上一轮白酒周期与地产投资相关度较高 0 1,000 2,000 3,000 4,000 5,000 6,000 0 2,000 4,000 6,000 8,000 10,000 12,000 14,000 16,000 18,000 12/01 12/04 12/07 12/10 13/01 13/04 13/07 13/10 14/01 14/04 14/07 14/10 15/01 15/04 15/07 15/10 16/01 16/04 16/07 16/10 17/01 白酒(中信) 沪深300 八项规定+酒鬼塑 化剂，白酒跑输行 业，但仅维持1年 白酒跟随大盘涨跌 白酒开始 跑出超额 (5) 0 5 10 15 20 25 30 35 40 11/02 11/06 11/ ...

Investment Rating - The report maintains a positive outlook on the food and beverage sector for 2026, particularly focusing on cyclical opportunities in the liquor and restaurant supply chain [3][7]. Core Insights - The report indicates a recovery in demand for various sub-sectors including liquor, restaurant chains, dairy, convenience foods, and meat products during January and February, with a cautious optimism for sustained recovery [3][7]. - The liquor sector is expected to see a price stabilization for Moutai, with a forecasted price floor in Q1, indicating a turning point in the current cycle [3][7]. - The industry is anticipated to undergo consolidation, with a shift from "big fish eating small fish" to "big fish eating big fish," leading to significant differentiation among listed companies [3][7]. - The report highlights two types of companies to watch: those capable of deep national expansion and those with regional consolidation potential [3][7]. - The food and beverage sector is projected to experience a valuation and performance rebound by the end of 2026 and into 2027, with premium liquor companies positioned for strategic allocation [3][7]. Summary by Sections Food and Beverage Weekly Insights - The food and beverage sector saw a 0.27% increase last week, with liquor stocks outperforming the market [6]. - The report notes that the liquor sector, particularly Moutai, is maintaining stable prices above 1500 yuan, confirming previous assessments [8]. Liquor Sector - As of March 15, Moutai's price for loose bottles is 1570 yuan, with a weekly decrease of 10 yuan, while the price for whole boxes is 1605 yuan, showing a slight increase [8]. - Moutai's new consignment policy aims to stabilize prices and reduce financial pressure on distributors, enhancing overall channel efficiency [8]. Consumer Goods Sector - The consumer goods sub-sector is showing structural improvements, with a shift in competition from price to quality, leading to a gradual balance in supply and demand [3][7]. - The report recommends focusing on companies with cyclical attributes and long-term growth potential, particularly in the restaurant supply chain and dairy sectors [3][7].

Investment Rating - The industry investment rating is "Positive" (maintained) [1] Core Viewpoints - The restaurant recovery is significant, with inflation presenting opportunities, and the condiment sector is expected to continue benefiting [4][12] - The food and beverage index increased by 0.3% from March 9 to March 13, outperforming the CSI 300 by approximately 0.1 percentage points, with meat products (+2.3%), beer (+1.2%), and dairy products (+1.0%) leading the sub-industry performance [11][13] - Rising geopolitical factors are driving global energy prices up, which may lead to cost transmission in the supply chain and create inflation expectations. Segments within the food and beverage industry that can pass on costs will benefit [11][12] Summary by Sections Weekly Insights - The restaurant recovery is evident, and inflation is creating opportunities, particularly for the condiment sector, which is closely tied to restaurant demand [11][12] - The food and beverage index's performance indicates a positive trend, with specific sub-sectors like meat products and beer showing strong growth [11][13] Market Performance - The food and beverage index rose by 0.3%, ranking 9th among 28 sectors, and outperformed the CSI 300 by about 0.1 percentage points [11][13] - Leading individual stocks include Jinzi Ham, Aipu Co., and Laiyifen, while ST Chuntian, New Dairy, and Ximai Foods experienced declines [13][15] Upstream Data - Some upstream raw material prices are declining, with whole milk powder auction prices at $3,863 per ton, down 4.9% year-on-year, and fresh milk prices at 3.03 yuan per kilogram, down 1.6% year-on-year [17][19] - As of March 13, pork prices were 16.9 yuan per kilogram, down 30.9% year-on-year, while white strip chicken prices were stable at 17.4 yuan per kilogram, up 0.4% year-on-year [19][20] Recommendations - Recommended stocks include Guizhou Moutai, Shanxi Fenjiu, Ximai Foods, Haitian Flavoring, and Ganyuan Foods, with a focus on companies that can leverage market recovery and inflationary pressures [5][12]

Investment Rating - The industry investment rating is "Positive" (maintained) [1] Core Viewpoints - The restaurant recovery is significant, with inflation presenting opportunities, and the seasoning sector will continue to benefit [4][12] - From March 9 to March 13, the food and beverage index increased by 0.3%, ranking 9th among primary sub-industries, outperforming the CSI 300 by approximately 0.1 percentage points [11][13] - Rising geopolitical factors are driving global energy prices up, which may lead to cost transmission in the supply chain and create inflation expectations. Segments within the food and beverage industry that can pass on price increases will benefit [11][12] Summary by Sections Weekly Insights - The restaurant recovery is evident, and inflation is creating opportunities, particularly for the seasoning sector [11] - The food and beverage index outperformed the market, with meat products (+2.3%), beer (+1.2%), and dairy (+1.0%) leading the performance [13] Market Performance - The food and beverage index rose by 0.3% from March 9 to March 13, ranking 9th out of 28 industries, and outperformed the CSI 300 by about 0.1 percentage points [11][13] Upstream Data - Some upstream raw material prices are declining, with the price of fresh milk at 3.03 yuan/kg, down 1.6% year-on-year [17] - As of March 13, the price of pork was 16.9 yuan/kg, down 18.7% year-on-year [19] Recommendations - Recommended stocks include Guizhou Moutai, Shanxi Fenjiu, Ximai Food, Haitian Flavoring, and Ganyuan Food, with a focus on companies that can leverage the recovery in demand and inflationary pressures [5][12]

Core Insights - The report highlights the investment opportunities in the condiment sector, emphasizing the rising dividend yields and the growth potential of companies in this segment [1][12][21]. Group 1: Dividend Yield and Growth Potential - The food and beverage sector has a TTM dividend yield of 3.6%, ranking second among industries, indicating strong investment value [12][21]. - The condiment sector's TTM dividend yield is 3.1%, with significant room for improvement in dividend payout ratios, which are currently at 68.6% for 2024 [12][21]. - Major companies like Hai Tian and Tian Wei are expected to increase their dividend rates, with projected yields of 5.6%, 4.4%, and 4.3% for 2025 [21][22]. Group 2: Market Performance Overview - For the week of March 10-14, the food and beverage sector saw a price increase of 0.9%, ranking 13th out of 31 sectors, slightly underperforming the CSI 300 index [36][42]. - Within the sector, beer and meat products performed well, with increases of 2.1% and 2.0%, while soft drinks and processed foods lagged behind with declines of 1.8% and 2.3% [36][42]. Group 3: Valuation Analysis - As of March 13, the food and beverage sector's PE-TTM is 20.8X, while the liquor sector's PE-TTM is 18.1X, both showing relative valuations above the CSI 300 index [52][55]. - The relative valuations of the food and beverage and liquor sectors compared to the CSI 300 are 1.46 and 1.27 times, respectively, indicating a premium valuation [52][56]. Group 4: Company Recommendations - The report recommends investing in leading companies such as Hai Tian, Tian Wei, and Yi Hai International, which are expected to deliver strong performance due to their growth prospects and stable dividend policies [25][21].

Investment Rating - The report assigns an "Accumulate" rating for the industry [2] Core Insights - The report highlights the implementation of a consignment sales system for non-standard Moutai, indicating a move towards full marketization. Concerns over rising PET prices have led to a pullback in the beverage sector, making valuations more attractive [4] Summary by Sections Investment Recommendations - Recommended stocks in the liquor sector include Guizhou Moutai, Wuliangye, and Luzhou Laojiao, with potential clearance stocks like Yingjia Gongjiu and Gujing Gongjiu. In the beverage sector, Eastroc Beverage and Nongfu Spring (Hong Kong stock) are recommended, along with low-valuation high-dividend stocks such as China Foods (Hong Kong stock) and Master Kong Holdings (Hong Kong stock) [9] Liquor Sector - Moutai has fully implemented a consignment sales system, allowing distributors to sell at a unified official price while receiving a 5% commission. This system aims to enhance market coverage, improve consumer service, and maintain price stability. Wuliangye has also seen significant sales growth during the Spring Festival, indicating a recovery in market sentiment [10][11][12] Beverage Sector - The beverage sector is currently facing concerns over rising PET prices, which have increased from below 7,000 RMB to 8,650 RMB since March. Despite these concerns, leading beverage companies have strategies to mitigate cost fluctuations and maintain profitability. The report suggests that if PET prices stabilize, the earnings outlook for beverage companies will improve [15][16] Profit Forecast and Valuation - The report includes a profit forecast and valuation table for key stocks, indicating that Guizhou Moutai has a market cap of 177.03 billion RMB with an EPS forecast of 75.57 RMB for 2026, while Wuliangye has a market cap of 39.96 billion RMB with an EPS forecast of 6.62 RMB for 2026. Both stocks are rated as "Accumulate" [18]

Core Insights - The report emphasizes that the white liquor sector is entering a demand off-season, suggesting a focus on undervalued stocks with strong alpha potential [1] - It highlights the gradual recovery of domestic demand, with expectations for a mild rebound in sales due to supportive government policies [2] - The report recommends monitoring the price trends of Feitian Moutai as a key indicator of industry health, with expectations for price declines to stabilize [3] Industry Overview - Post-Spring Festival, consumer demand for white liquor has decreased, leading to performance pressure in Q1, with anticipated year-on-year declines in earnings [2] - The report notes that major liquor companies are focusing on maintaining market order during the off-season, with some firms adjusting their delivery schedules to manage inventory and pricing health [2] - The government has reiterated the importance of expanding domestic demand, which is expected to support the sector's recovery [2] Company-Specific Insights Guizhou Moutai - Guizhou Moutai's reform efforts are showing positive results, with sales performance exceeding market expectations, particularly among younger consumers [2] - The company is expected to maintain stable performance in Q1 2026, with a focus on cultivating independent consumption scenarios through non-standard product sales [2] - The report projects Moutai's revenue for 2026 to be approximately 1758.8 billion yuan, with a net profit of around 870.9 billion yuan, reflecting a slight year-on-year increase [19] Wuliangye - Wuliangye is expected to see a decline in revenue and net profit in 2026, with projections of 758.2 billion yuan in revenue and 256.6 billion yuan in net profit, reflecting a decrease of 15% and 19.4% respectively [20] - The company has improved its channel management during the Spring Festival, which has helped restore distributor confidence [20] - The report indicates that Wuliangye's price remains stable at around 810 yuan, with actual trading prices between 780-790 yuan [20] Luzhou Laojiao - Luzhou Laojiao's 38-degree Guojiao is performing steadily, with expectations for revenue and net profit to remain flat in 2026 at approximately 272.2 billion yuan and 113.4 billion yuan respectively [22] - The company plans to enhance its digital tools for management, aiming to maximize efficiency in its operations [22] - The report notes that the performance of lower-end products is improving, particularly in key consumption areas [22] Shanxi Fenjiu - Shanxi Fenjiu is projected to achieve revenue growth in the single digits for 2025 and 2026, with a focus on maintaining market order and enhancing channel profitability [24] - The company is expected to increase its operational pace post-Spring Festival, with a strategy to boost sales without overstocking [24] - The report highlights that Fenjiu's pricing for its Qinghua 20 product is expected to stabilize around 360-370 yuan [24]

非标茅台代售制，pet 担忧带来饮料买点 [Table_Industry] 食品饮料 ——食品饮料行业周报 | જ્ | S | | --- | --- | | | E | [Table_Invest] 评级： 增持 | [姓名table_Authors] | 电话 | 邮箱 | 登记编号 | | --- | --- | --- | --- | | 訾猛(分析师) | 021-38676442 | zimeng@gtht.com | S0880513120002 | | 颜慧菁(分析师) | 021-23183952 | yanhuijing@gtht.com | S0880525040022 | | 张宇轩(分析师) | 021-23154172 | zhangyuxuan@gtht.com | S0880525040039 | | 李美仪(分析师) | 021-38038667 | limeiyi@gtht.com | S0880524080002 | 本报告导读： 非标茅台全面实行代售制，茅台继续推进全面市场化。饮料板块受 pet 上涨担忧有 所回调，估值开始具备较好吸引力。 投资要点： [Table_ ...

2025年中国白酒 线上交易数据分析报告 市场规模增速、交易结构、区域分布深度解析 时间：2026/03/11 整理分析：廖兵 C o n t e n t s 目录 01 核心数据速览 市场规模、平台格局、品牌排名、渠道增速全景呈现 03 各大平台交易对比 京东、天猫、抖音、即时零售平台数据对比 05 消费特征深度解析 消费人群、场景、决策因素与痛点分析 02 整体交易规模分析 04 品牌线上交易排名 全网TOP10品牌及细分品类排名分析 06 行业趋势与发展预判 四大核心趋势与2026年市场预判 K e y D a t a O v e r v i e w 核心数据速览 2025年中国白酒线上交易市场全景扫描 市场规模 930 亿元 同比增长 18.5% ，线上渗透率提升至 16.3% 平台格局 85% +市场份额 京东、天猫、抖音三大平台稳居前三 品牌排名 茅台 · 五粮液 · 泸州老窖 茅台占全网22%，稳居第一 香型分布 浓香38% + 酱香29% 两大香型合计占据67%市场份额 即时零售 200% +同比增速 成为2025年 最大增量 渠道 区域分布 华东32% 稳居第一 贵州产区销售额达461.38 ...

Summary of Key Points from the Conference Call Industry Overview - The conference call primarily discusses the Chinese spirits industry, focusing on key players such as Kweichow Moutai and Wuliangye Yibin, along with the performance of their products in the market [1][11]. Company-Specific Insights Kweichow Moutai - **Wholesale Price Trends**: The wholesale price of Feitian Moutai has recently decreased to Rmb1,600 from Rmb1,700, and unpacked Feitian Moutai's price fell to Rmb1,575 from Rmb1,650, indicating a post-peak season price adjustment [3][19]. - **Market Position**: Moutai is expected to recover ahead of the broader spirits down-cycle due to its strong brand equity and effective channel management, with a stable price range anticipated between Rmb1,550 and Rmb1,600 [1][11]. Wuliangye Yibin - **Price Stability**: Common Wuliangye's wholesale prices remained stable at Rmb850 and Rmb810, indicating resilience in its pricing strategy amidst market fluctuations [3][19]. - **Expansion Plans**: Wuliangye is accelerating its overseas expansion, focusing on key channels such as duty-free and e-commerce, as discussed in their recent export conference [11]. i-Moutai Platform - **User Engagement**: i-Moutai reported over 14 million online users during the Lunar New Year (LNY) period, with daily active users (DAU) exceeding 0.9 million. The platform has become a dominant purchasing channel, with 53% of users preferring it over specialty stores [2][8]. - **User Demographics**: A survey indicated that 45% of i-Moutai users are aged 31-40, with casual drinking occasions being the primary consumption context [2][8]. Financial Performance - **Share Repurchase**: Kweichow Moutai has repurchased 572,503 shares, amounting to Rmb801 million, reflecting confidence in its stock value [11]. - **Stock Performance**: As of March 6, 2026, Kweichow Moutai's stock price was CNY 1402.00, with a target price of CNY 1553.00, indicating an expected upside of 11% [39][40]. Market Dynamics - **Competitive Landscape**: The upper-mid-end brands are facing significant pressure due to weakened business activities, while high-end brands like Moutai and Wuliangye are positioned to gain market share [1][11]. - **Price Adjustments**: Non-standard Moutai SKUs have seen price decreases, with Zodiac and Caiyou Zhenpin dropping by Rmb160 and Rmb40 per bottle, respectively, while other products remained stable [22][19]. Risks and Considerations - **Regulatory Risks**: Potential changes in regulations, such as consumption tax hikes, could impact the spirits market [42]. - **Economic Factors**: A slower-than-expected macroeconomic recovery and capacity constraints are highlighted as risks that could affect company performance [42]. Conclusion - The spirits industry in China is experiencing price volatility post-peak season, with Kweichow Moutai and Wuliangye Yibin positioned to leverage their brand strength for recovery. The i-Moutai platform is becoming increasingly important for consumer engagement and sales conversion. However, the industry faces challenges from regulatory changes and economic conditions that could impact future performance [1][11][42].