（文章来源：新华财经） 4月13日，2025年日本大阪世界博览会正式开园。白酒龙头企业五粮液作为大阪世博会中国馆高级合作 伙伴，再度携手世博会，以千年匠心与独特风味敬贺世博会开幕和世博会中国馆开馆、以白酒文化的深 厚底蕴与非凡魅力促进文化交流与经贸合作，在世界舞台绽放"美美与共"的自信风采，续写人类文明互 鉴的和美篇章。 弦歌不辍，薪火相传。五粮液作为中国白酒行业领军企业和浓香型白酒的典型代表，始终是世博会的见 证者、参与者、建设者，从巴拿马、米兰、迪拜再到大阪，以一杯和美佳酿，向传递世界"和合共生美 美与共"的价值理念；以逾千年传承"和美"文化凝结中华优秀传统文化的精髓，向世界讲好中国故事、 中国白酒故事。 业内人士表示，本届世博会，从竹简镌刻的东方诗韵，到五粮琼浆的世界飘香，既是中国传统酿造文明 的当代表达，也是民族企业践行"各美其美，美美与共"文明观的生动实践，相信在五粮液等民族品牌的 共同努力下，中国文化将在世界舞台上绽放更加耀眼的光芒，为全球交流互鉴织就更加紧密的纽带。 （徐丹宁） 世界博览会被誉为"全球经济、科技、文化领域的奥林匹克盛会"，距今已有170余年历史，是世界各国 推动文明交流互鉴和社会 ...

4月10日，由中国酒业协会主办，五粮液等9家头部企业参与的第十四届中国白酒T9峰会在江苏南京举行。 今年的T9峰会主题是"强基、重构、立新"，在行业进入深调整、强分化的关键时期，中国酒业面临诸多挑战与困难，这场会议无疑为当下中国酒业提供了新思想、新方法，领军企业的所行所思 会议期间，五粮液集团（股份）公司党委书记、董事长曾从钦作了《坚持长线思维、践行长期主义 引领中国白酒打造一流"经典产业"》的主题演讲，从行业观察与名酒行动的角度给出了五粮液 乘风破浪 五粮液的周期三段论 优势聚焦成为主脉络，行业已经形成了向优势产区、优势企业、优势品牌持续集中、加快集中的方向性、格局性态势。 在百年未有的大变局下，知酒君认为，白酒产业有非常强的韧性，收入增速、利润增速等多项指标好于全国平均水平，充分展现出白酒产业良好增长动能与发展韧性。 宋书玉理事长也认为，白酒产业基本面稳固向好，结构性繁荣趋势没没变，需要企业需以"长期主义"筑牢发展根基，聚焦产区建设、科研创新、标准完善、人才培育等八大"强基"工程，同时重 行之有恒 五粮液深刻研判周期机遇 行业越是调整期，越是要求企业坚持长期主义，那些想赚快钱的企业必然不能长远，这是白酒行 ...

4月8日晚，五粮液（000858.SZ）发布公告称，基于对公司未来持续稳定发展的信心，以及对公司长期 价值的认可，公司大股东五粮液集团计划在未来6个月内增持5亿-10亿元的公司股票。 南都湾财社记者注意到，近日，A股市场持续释放积极信号，多家上市公司发布回购与增持计划公告； 中央汇金、中国诚通、中国国新等纷纷发布公告称出手增持中国股票资产，坚决维护资本市场平稳运 行，并表示坚决当好长期资本、耐心资本、战略资本。在利好消息刺激下，白酒等板块4月8日涨势强 劲，截至4月8日收盘，贵州茅台（600519.SH）、五粮液等多家酒企涨幅在3%及以上。 此前2023年12月14日至2024年6月12日期间，五粮液集团通过集中竞价方式累计增持公司股份340.67万 股，占据总股本的0.09%，增持金额为5亿元。截至目前，五粮液集团持有公司股份7.95亿股，占公司总 股本的20.49%，宜宾发展控股集团有限公司与五粮液集团公司系一致行动人，合计持股比例为 54.92%。 此外，2024年年底以来，洋河股份、泸州老窖等酒企也陆续发布了《市值管理制度》，古井贡酒也表示 要组织制定市值管理制度。 南都湾财社记者注意到，自证监会20 ...

证券代码：000858 证券简称：五粮液 公告编号：2025/第 005 号 宜宾五粮液股份有限公司 关于四川省宜宾五粮液集团有限公司增持公司股票计划的公告 四川省宜宾五粮液集团有限公司保证向本公司提供的信息披露内容真实、准 确和完整，没有虚假记载、误导性陈述或重大遗漏。 本公司及董事会全体成员保证公告内容与信息披露义务人提供的信息一致。 特别提示： 宜宾五粮液股份有限公司（以下简称"公司"）于近日收到四川省 宜宾五粮液集团有限公司（以下简称"五粮液集团公司"）《关于拟增 持宜宾五粮液股份有限公司股票的告知函》，基于对公司未来持续稳定 发展的信心以及对公司长期价值的认可，五粮液集团公司计划自本公 告之日起 6 个月内通过深圳证券交易所交易系统增持公司股票，拟增 持金额不低于 50,000 万元，不超过 100,000 万元。现将有关情况公告 如下： 一、计划增持主体的基本情况 1.计划增持主体：四川省宜宾五粮液集团有限公司 2.计划增持主体已持有公司股份的情况：截至本公告日，五粮液集 团公司持有公司股份 795,230,011 股，占公司总股本的 20.49%。 3.计划增持主体在本次公告前的 12 个月内实 ...

金融界4月1日消息，A股三大指数收盘涨跌不一，中证沪港深500下游指数 (沪港深500下游，H30563)报 4779.69点。 数据统计显示，中证沪港深500下游指数近一个月上涨0.99%，近三个月上涨12.97%，年至今上涨 12.97%。 据了解，"中证沪港深主题指数系列基于中证沪港深互联互通综合指数样本和中证沪港深 500 指数样 本，同时结合中证行业分类的主题定义，选取相应主题指数样本，从多种主题投资的角度反映了在沪港 深三地上市的互联互通范围内证券的整体表现。"该指数以2004年12月31日为基日，以1000.0点为基 点。 资料显示，该指数系列样本每半年调整一次，样本调整实施时间分别为每年6月和12月第二个星期五的 下一交易日。权重因子随样本定期调整而调整，调整时间与指数样本定期调整实施时间相同。在下一个 定期调整日前，权重因子一般固定不变。特殊情况下将对该指数系列样本进行临时调整。当样本退市 时，将其从指数样本中剔除。样本公司发生收购、合并、分拆等情形的处理，参照计算与维护细则处 理。当中证沪港深互联互通综合指数和中证沪港深500指数样本发生变动时，将进行相应调整。 从中证沪港深500下游指数 ...

Core Viewpoint - Wuliangye is positioned as a leader in the internationalization of Chinese liquor, showcasing its cultural confidence and innovative spirit through its participation in the Boao Forum for Asia 2025 Annual Conference [2][4][10]. Group 1: Internationalization Efforts - Wuliangye has over 110 years of international exploration, with its products now covering 62 countries and regions globally, establishing itself as a true representative of Chinese liquor on the world stage [2][5][9]. - The company has actively engaged in the international liquor market, launching products like "Wuliang Sparkling Wine" in South Korea and collaborating with international brands such as the Italian Campari Group and Chile's Concha y Toro [5][12]. - Wuliangye's international strategy includes establishing marketing centers in Europe, Asia-Pacific, and the Americas, aiming to build a comprehensive global market presence [11]. Group 2: Strategic Partnerships and Events - Since 2021, Wuliangye has been the honorary strategic partner and designated liquor for the Boao Forum, enhancing its role from a participant to a co-builder of the forum's vision [4][10]. - The company hosted a themed exhibition titled "With Harmony and Beauty, Respecting the World" during the forum, showcasing its brand and cultural confidence [6][12]. - Wuliangye's "Boao Month" activities in Hainan aim to boost sales and enhance consumer engagement through interactive experiences and promotional events [7][8]. Group 3: Cultural Exchange and Brand Promotion - Wuliangye's "He Mei Global Tour" promotes cultural exchange and the integration of different civilizations, with activities spanning 13 countries and regions [12][13]. - The company leverages high-profile international platforms to tell the story of Chinese culture and enhance brand recognition [12][13]. - Wuliangye's marketing strategy focuses on innovative approaches to activate consumer potential and deepen brand identity through cultural resonance [13].

Group 1 - The core idea of the articles revolves around the strategies employed by Wuliangye to enhance brand visibility and sales during the off-peak season of the liquor industry, particularly through participation in the Boao Forum for Asia 2025 [1][2][3] - Wuliangye has positioned itself as the "designated wine" for the Boao Forum, leveraging this partnership to implement targeted marketing strategies that resonate with specific demographics and scenarios, resulting in significant brand exposure beyond traditional means [2][6] - The company has reported a notable increase in sales, particularly in the Hainan market, with expectations of over 20% growth compared to the same period last year, attributed to the promotional activities during the Boao Forum [7][6] Group 2 - The liquor industry is currently facing challenges related to supply and demand, with a focus on collaboration between manufacturers and distributors to achieve mutual benefits [5][4] - The industry is experiencing a shift towards innovation in production technology, marketing, and cultural communication due to market saturation and increased competition for resources [5] - Despite the challenges, some distributors have reported improvements in cash flow, indicating potential signs of market stabilization [4] Group 3 - The articles highlight the difficulties faced by the Chinese liquor industry in expanding internationally, including varying regulations and high entry barriers in different countries [8][9] - The export of Chinese liquor has shown a trend of decreasing volume but increasing value, indicating a shift towards higher-value products [9][11] - The lack of a unified international standard for Chinese liquor, along with high taxation and regulatory hurdles, poses significant challenges for market penetration abroad [12][11] Group 4 - Wuliangye is actively engaging in high-end marketing strategies, including organizing tasting events and exclusive experiences to cultivate brand recognition among international consumers [12] - The company is also focusing on optimizing its product offerings in duty-free stores, which are seen as premium channels for international tourists [12][13] - There are ongoing discussions to relax restrictions on the sale of liquor in duty-free channels, which could further enhance sales opportunities for Wuliangye [14]

Industry Dynamics - In the first two months of 2025, China's beer imports reached 44,700 kiloliters, a year-on-year increase of 27.1%, with a value of 427 million RMB, up 15.6%. Exports totaled 111,800 kiloliters, growing 11.7%, valued at 55.6 million RMB, an increase of 17.0% [2] - Germany's wine exports to mainland China have significantly increased over the past 15 years, with export value rising from 6.55 million euros to 21.24 million euros, and export volume increasing from 210,000 liters to 442,000 liters. In 2024, China became Germany's fifth-largest wine export market, with volume growth of 16.4% and value growth of 10.9% [2] - Three national standards related to alcoholic beverages are being drafted, including "Quality Requirements for Dairy Wine" and "Sensory Evaluation Terminology for Baijiu" [3] - The 22nd China International Wine Expo opened in Luzhou, featuring six exhibition halls and over 800 renowned enterprises from nearly 50 countries and regions [3] - The 112th National Sugar and Wine Fair opened in Chengdu, covering an exhibition area of 325,000 square meters with over 6,600 domestic and foreign food and beverage enterprises participating [3] - The China Alcoholic Drinks Circulation Association held discussions with leaders from Guizhou Province and Renhuai City to promote high-quality development in the sauce-flavored liquor industry [3] Company Dynamics - Guizhou's Vice Governor and Provincial Governor Li Bingjun visited Guizhou Zhenjiu, praising the winery's development and encouraging the shift from selling liquor to selling lifestyle [5] - Wuliangye participated in the Boao Forum for Asia 2025 Annual Conference as a strategic partner and designated liquor, engaging in various high-profile events [5] - Luzhou Laojiao launched its "Hour Delivery" new store, utilizing a "live streaming + instant retail" model to enhance online and offline marketing [5] - Moutai Group's Deputy General Manager Wan Bo has been appointed as the Deputy Secretary of the Party Committee of Xijiu Group [6] - Qingdao Beer Group and Qingdao Beverage Group are undergoing a strategic merger to leverage synergies and enhance their international competitiveness [6] - The fifth Langjiu Winery Three Products Festival awarded 763 individuals/groups across three categories and launched the "China Lang·Winery Sauce Liquor Blue Book" [6]

Core Insights - The Boao Forum for Asia 2025 Annual Conference is held in Hainan from March 25 to 28, focusing on multilateralism and global governance to promote common development [1] - Wuliangye, as a strategic partner, emphasizes its role in fostering cooperation and cultural exchange through its participation in the forum [2][5] Group 1: Wuliangye's Role and Contributions - Wuliangye has been a partner of the Boao Forum for seven years, using its products to create cultural connections and facilitate dialogue among participants [2][5] - The company showcases its unique tasting method and products at the forum, enhancing the cultural experience for attendees [3] Group 2: Industry Challenges and Opportunities - China's baijiu exports are currently limited, accounting for only 2.4% of the global export market, with major markets concentrated in Southeast Asia [6] - Wuliangye aims to expand its international presence by aligning with global standards and enhancing its product offerings across various markets [6] Group 3: Future Vision and Cultural Exchange - Wuliangye is committed to promoting cultural exchange and understanding through participation in global events, enhancing the visibility of Chinese baijiu [7] - The company plans to continue its support for the Boao Forum, focusing on collaboration, innovation, and inclusive development [7]

Core Insights - Wuliangye has deepened its partnership with the Boao Forum for Asia, showcasing its cultural heritage and innovative branding at the 2025 annual conference, marking the seventh collaboration since 2018 [3][10] - The company successfully promoted its "Harmony and Beauty" culture to global leaders and consumers through various events, enhancing brand value and international recognition [5][9] Group 1: Event Highlights - The "Wuliangye Night" welcome banquet was a highlight of the forum, where the company's vice chairman shared the cultural story of Chinese liquor through a three-glass toast [5][6] - Wuliangye's immersive experience at the event impressed international guests, featuring specially designed drinking vessels and a five-step tasting method led by professional sommeliers [7][8] Group 2: Marketing and Sales Strategy - Wuliangye leveraged the Boao Forum to reach both high-end business circles and the general consumer market, launching interactive activities and brand experience zones in key duty-free stores [8][11] - The company reported a significant sales increase during the "Wuliangye Boao Month" marketing campaign, with an expected growth of over 20% compared to previous years [8][11] Group 3: Global Strategy and Partnerships - Wuliangye has established a global marketing strategy with centers in Asia-Pacific, Europe, and America, focusing on localized operations and product diversification to meet diverse consumer needs [11][12] - The company is innovating in product offerings, such as the "Wuliang Ronnie" cocktail, which blends Chinese liquor with Italian liqueur, and is exploring collaborations with international wine producers [11][12] Group 4: Industry Leadership and Standards - Wuliangye is taking the lead in establishing international standards for Chinese liquor, aiming to facilitate its global trade and reduce technical barriers [12] - The company is actively participating in global discussions to lower tariffs on liquor, advocating for a more favorable policy environment for the internationalization of Chinese liquor [12][13]