ZETA FRAUD ALERT: Zeta Global Holdings Investors are Alerted of Pending Securities Fraud Investigation into the Company; Contact BFA Law if You Lost Money (NYSE:ZETA)

Core Insights - Zeta Global Holdings Corp is under investigation for potential violations of federal securities laws following a report by Culper Research that raised serious concerns about the legitimacy of its data sources [1][3] - The company's stock experienced a significant decline of 37% on November 13, 2024, dropping from $28.22 to $17.76 per share [4] Company Overview - Zeta is a cloud-based technology company that offers a marketing platform aimed at helping marketers acquire customers, claiming to utilize the industry's largest opted-in data set [2] Investigation Findings - Culper Research's report indicated that Zeta's data set was largely derived from "consent farms," which are deceptive websites created to collect consumer data under false pretenses [3] - The report suggested that these consent farms accounted for 56% of Zeta's Adjusted EBITDA and were a major driver of the company's growth over the past two years [3] Market Reaction - Following the release of the report, Zeta's stock price plummeted, reflecting investor concerns over the potential regulatory repercussions and the integrity of the company's business practices [4]