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McDonald's is reportedly spending $100 million to help lure customers back after the E. coli outbreak
MCDMcDonald's(MCD) Business Insider·2024-11-18 12:33

Advertisement McDonald's is investing 100millionintorecoveringfromanE.colioutbreak,CNNreported.McDonaldssaidtheoutbreakledtoadropinrestaurantvisitsandsales.Marketingandfranchisesupportarekeystrategiesinitseffortstoregaincustomertrust.McDonaldsisreportedlyspending100 million into recovering from an E. coli outbreak, CNN reported.McDonald's said the outbreak led to a drop in restaurant visits and sales.Marketing and franchise support are key strategies in its efforts to regain customer trust.McDonald's is reportedly spending 100 million to lure customers back to stores following an E. coli outbreak linked to slivered onions served on Quarter Pounder hamburgers.$35 million of the investment is going toward marketing, including ...