Ram Brand Evolves 'The Calling' Campaign During Football Season With J.J. Watt

Core Insights - The Ram brand has launched a new marketing campaign titled "Wiser," featuring football star J.J. Watt and highlighting his JJ Watt Foundation, which supports after-school athletic programs for middle school students across the U.S. [1][2][4] Marketing Campaign - "Wiser" is part of the ongoing "The Calling" campaign and promotes the new 2025 Ram 1500 Limited equipped with the High-Output 3.0L Hurricane engine [2][3] - The campaign is being disseminated through various channels, including broadcast, digital platforms, and social media [3] JJ Watt Foundation - The JJ Watt Foundation has raised over $6.9 million to fund after-school athletic programs for 6th-8th grade students [4] - The foundation aims to provide opportunities for middle school children to engage in athletics, fostering character traits such as accountability, teamwork, and leadership [6] Brand Positioning - Ram's marketing emphasizes its commitment to serving communities and highlights the brand's award-winning lineup of trucks, including the Ram 1500, 2500/3500, and ProMaster van [3][7] - The Ram brand has established itself as a leader in the truck market, known for its high torque, luxury features, and customer loyalty [8]