Rocket Travel by Agoda Shares Revealing New Report and Showcases Solution to Transform Hotel Distribution

Core Insights - The report by Rocket Travel by Agoda and Skift emphasizes the challenges in wholesale distribution for hotel chains, highlighting the need for improved control and revenue generation strategies [1][2][3] Industry Challenges - Hotel chains face complex wholesale distribution channels that lack visibility and control over room pricing, leading to inflated sales costs due to reliance on middlemen [3][4] - A significant revenue loss of 10% or more is estimated for hotels due to ineffective management of wholesale rate distribution [4] Solutions Offered - Rocket Travel by Agoda provides a solution that enhances rate integrity, control over partnerships, and data-driven insights to align revenue management with operational goals [4][6] - The platform has shown effectiveness, with a partner hotel chain improving its rate parity score from 40% to 76% over eight months [5] Recommendations for Hoteliers - Hoteliers are encouraged to adopt a data-driven approach to track key metrics and develop optimized strategies [6] - Investment in advanced technologies for rate parity monitoring is recommended to enhance transparency and control [6] - Establishing strategic partnerships with aligned brands can extend market reach and improve negotiation terms [6]