PWRD(002624) 中国经济网·2024-11-24 10:31Industry Overview - The 3rd World Metaverse Conference opened in Wuhan on November 23, focusing on "AI + Communication: Promoting the Healthy Development of the Metaverse from Virtual to Real" [1] - The conference featured 6 thematic forums including intelligent healthcare, social governance, general intelligence, intelligent communication, multi-dimensional media, and culture & education [1] - Over 700 experts, scholars, and industry professionals from academia, media, and enterprises attended the conference [1] AI and Metaverse Integration - AI is a crucial component of the metaverse, providing support for virtual environment construction, intelligent interaction, and content generation [2] - The metaverse offers a vast stage and rich application scenarios for AI innovation and application [2] - AI systems in the metaverse can analyze user behavior patterns and preferences to enable personalized recommendations and enhance user experience [2] - AI technology allows virtual characters and objects in the metaverse to exhibit intelligent behaviors, including autonomous decision-making, learning, and environmental adaptation [2] Company Strategy and Applications - Perfect World Group is driving the integration of cultural industry and real economy through a "virtual-real resonance and digital-real fusion" development strategy [3] - The company's MMO game "Zhu Xian World" introduced an AI NPC system with independent thinking and decision-making capabilities [3] - Perfect World Esports is leveraging AR, VR, and MR technologies to create better tournament scenes and user experiences [3] - The company's new spy drama "Special Agent Mission" incorporates VR technology to create a cyberpunk-style immersive metaverse [3] Cultural and Technological Innovation - Perfect World is promoting digitalization of cultural heritage, such as integrating intangible cultural heritage "Lijia Lion" with AIGC technology in the mobile game "Dream New Zhu Xian" [4] - The company collaborated with Beijing Dongcheng District Culture and Tourism Bureau to host the 2023 "East of the Forbidden City" Perfect World Cultural and Creative Campus Design Competition [4] - Perfect World Culture has launched CityGame, a digital-real fusion immersive cultural experience, and is cultivating interdisciplinary talents with AIGC expertise [4] Technological Challenges and Future Development - Developing the metaverse requires addressing challenges such as immersion and low latency, driving advancements in AI, AR, VR, cloud computing, 5G, and 6G technologies [4] - The combination of general artificial intelligence and the metaverse will enable true integration of virtual and real worlds, fostering new cultural ecosystems, lifestyles, and business models [4]