Core Viewpoint - Paramount Global's shares have significantly underperformed compared to its peers and the broader market, with a year-to-date decline of 26.4% against a 14.2% increase in the Zacks Consumer Discretionary sector [1] Financial Performance - In Q3 2024, Paramount's revenues fell by 6% year-over-year to 6.73billion,withDirect−to−Consumerrevenuesincreasingby100.20 per share, reflecting a 25% increase over the past 30 days, while revenues are expected to reach 8.11billion,indicatingayear−over−yeargrowthof6.174.75 billion, aimed at leveraging Skydance's resources to reduce Paramount's 14billiondebt[15][17]−Thecompanyexpectstoreceivenearly500 million from the sale of its equity interest in Viacom18, with the transaction anticipated to close in Q4 2024 [6] Advertising Outlook - D2C advertising revenues grew by 18% year-over-year in Q3, with expectations for double-digit growth in Q4, although TV Media advertising growth is projected to mirror the 2% decline reported in Q3 [4][5]