IMAX embraces AI to expand original content reach

With global content consumption rising and demand for non-English content surpassing that for English movies and shows, IMAX is leveraging AI to scale localization on its original content.The entertainment and media industry grew 5% to $2.8 trillion in 2023, according to a report by PwC. The industry is expected to continue its expansion, though at a modest compound annual growth rate of nearly 4% to $3.4 trillion over the next five years. Non-English language content is growing rapidly even in English mark ...