The Ministry of the Interior and Safety in Korea Promotes its Support Services for Households in crisis with Philip Morris Korea

Core Points - The Ministry of the Interior and Safety in Korea is collaborating with Philip Morris Korea to support households in crisis by including informative messages on product packaging [1][2] - The initiative aims to guide individuals facing social and economic difficulties to the Health and Welfare Counseling Center or local government offices for assistance [2] - This collaboration marks a first in the tobacco industry, following a previous agreement signed in July [2] Product Information - The products that will feature the informative messages include TEREA Purple Wave, TEREA Blue (Heated Tobacco Sticks), Marlboro Gold, and Marlboro Red (Regular Cigarettes) [3] - Starting January next year, the initiative will expand to include all 50 products from Philip Morris Korea [3] - Informative messages are also being broadcasted on digital advertising boards in 1,400 convenience stores nationwide to enhance consumer awareness [3] Statements from Officials - Koo Bon-geun, Head of the Smart Welfare Safety Community Promotion Team, emphasized the importance of publicity in addressing welfare blind spots and indicated plans for further cooperation with various companies [4] - A representative from Philip Morris Korea highlighted the significance of using their products to raise social awareness about crisis households and expressed commitment to supporting those in need [4]