AB InBev Becomes Official Beer Partner for FIFA Club's World Cup 2025

Core Insights - AB InBev has strengthened its partnership with FIFA, becoming the Official Beer Partner for the FIFA Club World Cup 2025, enhancing its nearly 40-year relationship with the organization [1][4] - The tournament will take place in the United States from June 15, 2025, to July 13, 2025, featuring 32 top football clubs across 11 host cities, marking a new era in global club football [2] Partnership and Brand Strategy - The expanded partnership aligns with AB InBev's strategy to leverage major events and top brands like Budweiser and Michelob ULTRA to connect with consumers, including local beers in some markets [3] - Under the agreement, AB InBev will provide unique brand experiences, sponsor the 'Player of the Match Award,' and share tournament highlights with fans of legal drinking age [3][4] Market Presence and Growth - The partnership significantly boosts AB InBev's visibility in key U.S. markets, allowing direct engagement with local audiences and reinforcing brand presence in a competitive market [5] - The company has been benefiting from strong consumer demand for its brand portfolio, with pricing actions and premiumization initiatives aiding revenue growth [6] Digital Transformation and Revenue - AB InBev has focused on expanding its Beyond Beer portfolio, which contributed $365 million to total revenues in the third quarter [6] - The company's digital platforms, including BEES and Zé Delivery, have been rapidly growing, with B2B digital platforms contributing about 72% to revenues in the third quarter and BEES reaching 3.9 million monthly active users [7] Financial Performance - Despite facing challenges such as unfavorable tax changes, AB InBev's strong global presence and diverse brand portfolio support long-term investment and profitable growth [10] - Shares of AB InBev have declined by 11.4% over the past three months, compared to an industry decline of 8.5% [9]