College Football Playoff expansion boosts advertising, viewership at Disney

Donovan Edwards #7 of the Michigan Wolverines hurdles a tackle attempt by Michael Taaffe #16 of the Texas Longhorns during the first half of a college football game at Michigan Stadium on September 07, 2024 in Ann Arbor, Michigan. The expanded College Football Playoff format has changed the game for media companies this season — and for Disney in particular. This season marks the first of the 12-team College Football Playoff format, meaning fans of more teams than ever have more skin in the game. As a resul ...