bluebird bio(BLUE) Prnewswire·2024-12-02 14:00Company Overview - Primo Brands Corporation has announced that Pantone has designated the signature cobalt blue of Saratoga Spring Water bottles as an official color, named Saratoga Signature Blue: Color 286 C [1][2] - The Saratoga brand has a history dating back to 1872 and is recognized for its quality spring water, both still and sparkling [11] Event and Partnerships - The company is hosting a special dinner at Design Miami on December 2, 2024, featuring Michelin-Starred chef Curtis Stone and television personality Kathy Hilton [3][7] - The event aims to celebrate creativity and fine dining, pairing inventive dishes with Saratoga Spring Water [3][6] Marketing and Branding - The partnership with Pantone and the immersive experience at Design Miami is part of the brand's strategy to connect the history of Saratoga Spring Water with modernity, referred to as "the Art of Water" [4] - The Saratoga Supper Club experience will be available to the public starting December 4, 2024, in Miami, with additional seatings in select cities through January 2025 [10] Product and Sustainability - Primo Brands focuses on healthy hydration and sustainable practices, managing water resources for long-term sustainability and protecting over 27,000 acres of watershed [14] - The company employs over 11,000 associates and operates more than 50 production facilities across North America [15]