中海地产联手华润置地 185亿元拿下深圳一地块

Core Viewpoint - Shenzhen has witnessed a significant residential land auction, with a record-breaking transaction price, indicating strong demand and a shift in land sale policies that favor developers [1][2][4] Group 1: Land Auction Details - The T107-0107 plot in Shenzhen's Nanshan District was auctioned with a starting price of 12.65 billion yuan and was ultimately sold for 18.512 billion yuan, setting a new record for residential land sales in Shenzhen [2] - The final floor price was 70,388 yuan per square meter, with a premium rate of 46.3% [2] - The auction process involved nearly 300 rounds of bidding, reflecting high interest from real estate companies despite the high entry threshold [2] Group 2: Policy Changes and Market Trends - Recent changes in land sale policies have removed several restrictions, allowing developers to set their own prices for residential properties without limitations from the "90/70" policy [2][3] - Major cities like Beijing, Guangzhou, and Shenzhen are experiencing a surge in large land sales exceeding 10 billion yuan, with developers given autonomy in pricing [2] - The demand for high-quality projects is increasing, as evidenced by the strong sales performance of major developers like China Overseas Land & Investment in key cities [3] Group 3: Market Activity and Sales Performance - The real estate market in Shenzhen is showing signs of recovery, with November seeing over 8,000 new and second-hand homes sold, marking significant year-on-year growth [3][4] - New home sales reached 8,734 units, a month-on-month increase of 86.8% and a year-on-year increase of 158.9%, the highest since February 2021 [3] - The increase in sales activity is attributed to the release of pent-up demand following recent policy optimizations [4]