IAS TO EXPAND INTO CHINA TO DELIVER ADVANCED MEASUREMENT SOLUTIONS FOR GLOBAL ADVERTISERS

Expansion Strategy - Integral Ad Science (IAS) plans to expand into China to provide global advertisers with invalid traffic (IVT), fraud, and brand safety measurement solutions aligned with international and local standards [1] - The expansion includes the incorporation of a subsidiary in China to offer local support for Chinese advertisers aiming to grow their reach beyond China's borders [1] - This move supports IAS's long-term international expansion strategy and addresses the challenge of comprehensive measurement coverage across all markets [1] Market Opportunity - China's digital ad spending is projected to exceed $140 billion in 2024, making it the world's second-largest advertising market [2] - IAS aims to empower advertisers with actionable data to maximize return on investments and support growth in China's dynamic digital advertising landscape [2] Client and Partnership Focus - IAS has been developing its China market initiative with existing global luxury clients who have substantial media investments in China [3] - The company is committed to working with key industry partners to develop solutions tailored to China's unique advertising environment [3] - IAS is collaborating with IAB China to provide international brands with better access to global standards and introduce new technologies to the market [4] APAC Expansion - Earlier in 2024, IAS announced expansions into key APAC markets, including Hong Kong, Taiwan, Thailand, and Vietnam, along with senior leadership appointments [5] - IAS's APAC in-market operations now cover multiple markets across Australia, China, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, Singapore, Taiwan, Thailand, and Vietnam [5] Company Overview - IAS is a leading global media measurement and optimization platform that delivers actionable data to drive superior results for advertisers, publishers, and media platforms [6] - The company's software ensures ads are seen by real people in safe and suitable environments, improving return on ad spend for advertisers and yield for publishers [6] - IAS's mission is to be the global benchmark for trust and transparency in digital media quality [6]