OpenAI hires first marketing chief from Coinbase

Core Insights - OpenAI has appointed its first chief marketing officer, Kate Rouch, who previously worked at Coinbase and Meta, indicating a shift towards strategic marketing efforts [1][2][3] - OpenAI's valuation has reached $157 billion since the launch of ChatGPT, with significant funding from Microsoft totaling approximately $13 billion [2][3] - The company has achieved 250 million weekly active users and over 1 million paying business customers, despite not prioritizing marketing until now [3] Funding and Financials - OpenAI closed a $6.6 billion funding round in October and secured a $4 billion revolving line of credit [2][4] - Employees will have the opportunity to sell about $1.5 billion worth of shares in a new tender offer to SoftBank [4] Competitive Landscape - OpenAI faces competition from companies like Anthropic, Google, Amazon, Microsoft, and Meta, all vying for a share of a market projected to exceed $1 trillion in revenue within the next decade [3][4]