ZETA CLASS ACTION: A Securities Fraud Class Action Lawsuit has been Filed against Zeta Global Holdings – Investors with Losses can Contact BFA Law (NYSE:ZETA)

Core Viewpoint - A lawsuit has been filed against Zeta Global Holdings Corp. and its senior executives for potential violations of federal securities laws, following allegations regarding the legitimacy of its marketing data sources [1][2]. Group 1: Lawsuit Details - The lawsuit is pending in the U.S. District Court for the Southern District of New York, titled Davoodi v. Zeta Global Holdings Corp., et al., No. 24-cv-08961 [2]. - Investors have until January 21, 2025, to request to be appointed to lead the case [2]. Group 2: Allegations Against Zeta - Zeta is accused of misrepresenting its marketing platform as being powered by the industry's largest opted-in data set [3]. - A report by Culper Research claims that Zeta's data set was generated from "consent farms," which are websites designed to collect consumer data under false pretenses, contributing to 56% of Zeta's Adjusted EBITDA over the past two years [4]. Group 3: Market Impact - Following the allegations, Zeta's stock price dropped significantly, falling 37% from $28.22 per share on November 12, 2024, to $17.76 per share on November 13, 2024 [5].