CELH INVESTOR DEADLINE: Robbins Geller Rudman & Dowd LLP Files Class Action Lawsuit Against Celsius Holdings, Inc. and Announces Opportunity for Investors with Substantial Losses to Lead Class Action Lawsuit

Core Viewpoint - Celsius Holdings, Inc. is facing a class action lawsuit due to alleged misleading statements regarding its financial performance and inventory management, particularly in relation to its sales to PepsiCo [4][6]. Company Overview - Celsius Holdings, Inc. is a holding company that develops, processes, markets, distributes, and sells energy drinks and liquid supplements [3]. Allegations of the Lawsuit - The lawsuit claims that Celsius oversold inventory to PepsiCo beyond demand, leading to a significant decline in future sales and financial performance [4]. - It is alleged that Celsius created a misleading impression of its financial health by not disclosing the unsustainable sales rate to Pepsi [4]. - The lawsuit indicates that Celsius' business metrics were not as strong as represented during the class period [4]. Stock Performance Impact - On May 27, 2024, Celsius stock dropped nearly 13% following negative retail trends reported by Nielsen [5]. - Following disclosures on September 4, 2024, regarding reduced orders from Pepsi, Celsius stock fell more than 11% [6]. - On November 6, 2024, Celsius reported a 31% decline in third-quarter revenue, with North American revenues down 33%, leading to an additional 5% drop in stock price [7]. Financial Data - Celsius' third-quarter revenue for 2024 was approximately $265.7 million, down from $384.8 million in the same quarter of 2023 [7]. - Revenue from Pepsi declined by $123.9 million, contributing to a gross profit decrease of $71.9 million, or 37% [7]. - The gross profit margin fell to 46.0%, a decrease of 440 basis points from 50.4% in the previous year [7].