86% OF CYBER WEEKEND BUYERS SHOPPED ON AMAZON, 52% SHOPPED MOSTLY ONLINE, NUMERATOR REPORTS

CHICAGO, Dec. 04, 2024 (GLOBE NEWSWIRE) -- Numerator, a data and tech company serving the market research space, has released verified shopper survey insights from over 9,600 respondents for the full 2024 Cyber Weekend (Thanksgiving through Cyber Monday; online and brick & mortar shopping). Overall, consumers gravitated toward shopping from the comfort of their own homes with 52% shopping mostly or exclusively online. Black Friday was the most popular shopping day over the long weekend, capturing three-quar ...