Cyber Monday Ad Costs Jump 16% As Amazon Advertisers Chase Late Shoppers
Amazon(AMZN) Forbes·2024-12-04 22:39SAN ANSELMO, CA - NOVEMBER 27: In this photo illustration, a Cyber Monday ad is displayed on a ... [+] laptop computer on November 27, 2017 in San Anselmo, California. Cyber Monday will likely be the biggest shopping day in U.S. e-commerce history with an expected $6.6 billion in sales. (Photo Illustration by Justin Sullivan/Getty Images)Getty ImagesNewly released data from e-commerce advertising platform Pacvue reveals intensifying competition among Amazon sellers during Cyber Monday, with advertising cost ...