Nexxen and MAGNA Report Finds Using Audience Data to Inform CTV Creative Optimization Increases Lower Funnel Impact

Beyond targeting, audience data is key to gaining insight that demystifies relevance for individual consumers Optimized ads drive 78% lift in search intent and 65% lift in purchase intent NEW YORK, Dec. 11, 2024 (GLOBE NEWSWIRE) --  MAGNA, the media intelligence and investment unit within IPG Mediabrands, and Nexxen, a global, flexible advertising technology platform with deep expertise in data and advanced TV, today announced the release of a proprietary report – The Intersection of Audience Data + Creativ ...