Amazon Questions Influencers in Crackdown on Paid Reviews

Amazon reportedly started polling influencers about product testimonials they’ve posted on social media.The questionnaires, sent to influencers and dealing with reviews appearing on YouTube, TikTok and Instagram are a sign Amazon is getting more serious about targeting paid reviews, Bloomberg reported Wednesday (Dec. 11).The questionnaire — sent to a reviewer and seen by the news outlet — asks the reviewer about the interaction they had with the seller of the product, according to the report. From there, a ...