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Nike renews its contract with the NFL after league briefly courted other bidders
NKENIKE(NKE) CNBC·2024-12-11 16:30

Nike has renewed its partnership with the National Football League for another 10 years after the league briefly opened the bidding process to competitors and held talks with other companies. Under the terms of the deal, Nike will continue to be the exclusive provider of uniforms and sideline, practice and base layer apparel for all 32 NFL teams through 2038. Nike has been the NFL's exclusive apparel provider since 2012. "This partnership renewal is a testament to the strength and success of our collaborati ...