Amazon targets influencer reviews on TikTok, YouTube, Instagram

This article has been reviewed according to Science X's editorial process and policies . Editors have highlighted the following attributes while ensuring the content's credibility: Credit: CC0 Public Domain Amazon.com Inc. is asking online shoppers to provide information about product testimonials they've posted on TikTok, YouTube and Instagram, suggesting the e-commerce giant is more aggressively targeting paid reviews that merchants can use to gain a competitive edge. In a questionnaire sent to a revie ...