Netflix(US:NFLX) Benzinga·2024-12-13 21:16Core Insights - Netflix experienced unprecedented demand for the live boxing match between Jake Paul and Mike Tyson, with 109 million viewers globally, indicating a significant interest in live sports events [1][3]. Group 1: Live Event Performance - The boxing match drew a Super Bowl-like audience, showcasing Netflix's potential in live sports [3]. - The company faced challenges with internet capacity, pushing ISPs to their limits, which led to buffering issues during the event [2]. - Netflix's control room in Silicon Valley was actively engaged in addressing these internet issues due to the high demand [2]. Group 2: Future Live Events - Netflix is preparing for two NFL games on Christmas Day, which may attract a larger audience due to the participation of the Kansas City Chiefs and a halftime performance by Beyoncé [4][5]. - The company aims to host more large-scale live events frequently, learning from the previous boxing match to minimize technical issues [6]. Group 3: Advertising and Subscriber Growth - Live sports events are seen as a strategy for Netflix to gain subscribers and diversify content, with a focus on increasing advertising revenue through ad-supported plans [7]. - The company acknowledged that it may have missed advertising revenue opportunities during the Paul-Tyson match due to underestimating the audience size [7][8]. - Netflix plans to start broadcasting WWE events in January, targeting a younger audience and aligning with its storytelling capabilities [8]. Group 4: Stock Performance - Netflix's stock is currently down 1% to $918.07, with a year-to-date increase of 96% in 2024, reflecting strong market performance despite recent challenges [9].