Aurora(US:JG) Prnewswire·2024-12-17 08:30Core Insights - The Double 11 promotional period has seen significant engagement from major online travel agency (OTA) platforms, with Fliggy, Ctrip, and others launching campaigns that focus on cross-border tourism and innovative payment options [2][3][12] Promotion Review - Fliggy reported a GMV of RMB 2.17 billion during the last Double 11 event, with a focus on enhancing member benefits and service fulfillment [4][5] - The platform has integrated resources to empower partners and diversified its offerings through cultural tourism IP development [4][5] - Ctrip launched the "Ctrip Bargain Festival," offering subsidies and promoting its "Order Now, Pay Later" service, which has gained traction among younger and elderly consumers [12][13][14] Consumer Trends - There is a growing demand for outbound tourism, with a travel deficit of USD 158.2 billion in the first three quarters of 2024, reflecting a 30% year-over-year increase [18] - The "Place Order Now, Pay Later" model has become normalized, with platforms expanding its coverage to include various travel products [23][24] - Ctrip and Fliggy experienced rapid growth in new user acquisition during the Double 11 campaigns, with peak rates observed shortly after the launch [15][16] Supply Trends - The Double 11 promotion has driven strong sales of tourism products, with suppliers offering greater value-for-money products and service upgrades [26] - OTA platforms have reshaped the supply model through "Place Order Now" and "package-based" pre-sale models, enhancing operational efficiency and brand value [27] - The success of the Double 11 campaign has led to deeper supplier engagement and stronger cooperation throughout the tourism industry's supply chain [27]