Table of Contents OR ☒ ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the fiscal year ended December 31, 2025. OR UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 20-F (Mark One) ☐ REGISTRATION STATEMENT PURSUANT TO SECTION 12(b) OR (g) OF THE SECURITIES EXCHANGE ACT OF 1934 ☐ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 OR ☐ SHELL COMPANY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES ...

SHENZHEN, China, March 27, 2026 (GLOBE NEWSWIRE) -- Aurora Mobile (NASDAQ: JG) (“Aurora Mobile” or the “Company”), a leading provider of customer engagement and marketing technology services, today announced that it has entered a partnership with Soochow Securities Co., Ltd. (“Soochow Securities”). Through this partnership, Soochow Securities has adopted Aurora Mobile’s intelligent push notification solution, JPush. The rapid advancement of financial technology is driving profound change in the securities i ...

Core Insights - Aurora Mobile's AI-first customer engagement platform, EngageLab, successfully showcased its capabilities at the Hong Kong MarketingPulse & eTailingPulse 2026 event, emphasizing the need to redefine customer relationships in the AI era [1][2] Group 1: AI Integration in Marketing - The event highlighted a shift towards Agentic AI, where marketers seek intelligent agents for autonomous reasoning and execution, moving beyond simple automation [2] - EngageLab demonstrated AI-Human collaboration through its LiveDesk, allowing AI agents to handle routine inquiries and automate complex workflows, enabling human agents to focus on high-value interactions [2] Group 2: Marketing Efficiency and Content Generation - EngageLab's Native AI automates high-converting content generation and optimizes delivery strategies, ensuring personalized messages are delivered at impactful moments, thus shortening the engagement-to-conversion path [3] Group 3: Addressing Fragmentation in Marketing - EngageLab's Unified Platform received significant interest for addressing "fragmentation fatigue" among e-commerce leaders, consolidating marketing channels into a cohesive ecosystem [4] - The platform provides a single source of truth by combining marketing automation with real-time support, enhancing the consumer journey and enabling a customer-centric marketing strategy [5] Group 4: Simplification for Growth - The Marketing Director at EngageLab emphasized the importance of building relationships over merely sending messages, advocating for a unified solution that simplifies the marketing tech stack [6] - EngageLab's approach encourages brands to start with a single channel and expand into a full-scale AI-driven ecosystem, promoting growth through simplification [6]

Core Insights - Aurora Mobile Limited has officially established its Japanese subsidiary, Aurora Mobile Japan K.K., to expand its market presence in Japan [1] - The subsidiary will introduce the EngageLab platform, which offers a Full-Journey AI Engagement ecosystem tailored for Japanese enterprises [2] Strategic Expansion - The establishment of Aurora Mobile Japan K.K. aims to address the fragmentation of customer data and channels in Japan, providing a unified solution to enhance efficiency and ROI in customer lifecycle management [3] - The company emphasizes the importance of precision, stability, and innovation in the Japanese market, positioning its services to help businesses maximize their global impact [4] Product Offerings - Aurora Mobile Japan K.K. introduces a modular solution suite focused on optimizing customer experience and maximizing ROI, which includes: 1. **Smart Omnichannel Interaction & Marketing Automation**: EngageLab integrates various communication channels, achieving a 1.4X higher delivery success rate for AppPush notifications compared to industry standards [5] 2. **Advanced AI Customer Support**: The LiveDesk solution utilizes AI agents to handle up to 90% of customer inquiries, reducing operational costs by 70% while improving service quality [6] 3. **Frictionless Security & Identity**: The company offers AI-powered security tools, including Silent Auth for instant user validation and intelligent defense mechanisms to block bots [7][9] Local Operations - Aurora Mobile Japan K.K. is fully operational with a dedicated local team to provide tailored consulting and technical support to Japanese clients [7]

Core Insights - The company achieved record financial results in Q4 2025, marking a historic year with significant growth across various metrics [1][3][24] - The flagship product, EngageLab, demonstrated exceptional performance, achieving an ARR of USD 10 million, representing a 186% year-over-year growth [2][8][24] - The company reported its first-ever full-year GAAP net profit in 2025, alongside a quarterly revenue exceeding RMB 100 million for the first time since transitioning to a pure SaaS model [3][23][24] Financial Performance - Q4 2025 group revenue reached RMB 105.2 million, reflecting a 13% year-over-year and 16% sequential growth [3][24] - Gross profit for the quarter was RMB 69.7 million, up 23% year-over-year, marking the highest gross profit in the past 16 quarters [15][24] - Net operating cash inflow was RMB 35.1 million, the best quarterly cash flow result since Q4 2020 [21][24] Product and Market Expansion - EngageLab's cumulative signed contract value reached RMB 157 million by the end of Q4 2025, with over RMB 29 million in new contracts signed during the quarter [8][10] - The number of EngageLab customers increased by 142% year-over-year, reaching 1,641 [9][10] - The product is now sold in over 70 countries, with expansion into 18 new countries in Q4 alone [10][11] Business Outlook - The company projects 2026 full-year revenue guidance between RMB 450 million to RMB 480 million, indicating a growth of 20% to 28% year-over-year [25] - Management expresses confidence in sustaining growth momentum, particularly through the EngageLab product and an AI strategy [36][37] Operational Efficiency - The net dollar retention rate for the core developer subscription business stood at 103%, indicating strong customer loyalty and spending [19][24] - Total deferred revenue reached RMB 178.7 million, a historical high, reflecting strong customer commitment and predictable future revenues [20][24]

Core Insights - The company achieved record financial results in Q4 2025, marking a historic year with significant growth across various metrics, including revenue and profitability [1][3][24] Financial Performance - Q4 2025 revenue reached RMB 105.2 million, representing a 13% year-over-year growth and 16% sequential growth, with the first-ever full year net GAAP profit recorded [3][23] - Gross profit increased by 23% year-over-year, reaching RMB 69.7 million, the highest in the past 16 quarters [15][24] - Net operating cash inflow for Q4 was RMB 35.1 million, the best quarterly cash flow result since Q4 2020 [21][24] Product Performance - EngageLab, the company's flagship product, achieved an ARR of USD 10 million by December 2025, reflecting a remarkable 186% year-over-year growth [2][8][24] - The number of EngageLab customers increased by 142% year-over-year, reaching 1,641, with cumulative signed contract value amounting to RMB 157 million by the end of Q4 [9][10] Business Strategy - The company plans to continue its expansion into global markets in 2026, with a revenue guidance of RMB 450 million to RMB 480 million, indicating a growth of 20% to 28% year-over-year [25] - The commitment to enhancing products and services, along with strong financial management, positions the company for future growth [5][25] Operational Metrics - The net dollar retention rate for the core developer subscription business stood at 103%, indicating strong customer loyalty and spending [19][24] - Total deferred revenue reached RMB 178.7 million, a historical high, signifying strong customer commitment and predictable future revenues [20][24]

Financial Data and Key Metrics Changes - The company's revenue for Q4 2025 surged to CNY 105.2 million, representing a 13% year-over-year and 16% sequential growth [5] - Gross profit grew by 23% year-over-year and 9% quarter-over-quarter, marking the highest gross profit in the past 16 quarters [6][17] - Net operating cash inflow reached CNY 35.1 million, the highest since Q4 2020 [6][21] - The company achieved its first-ever full-year GAAP net profit in 2025 [5][23] Business Line Data and Key Metrics Changes - Developer subscription services revenue grew by 13% year-over-year and 8% quarter-over-quarter, reaching CNY 61.9 million [9][24] - EngageLab's ARR reached $10 million, representing a 186% year-over-year growth [10][24] - Value-Added Services revenue increased by 101% quarter-over-quarter but decreased by 13% year-over-year [9] - Financial risk management revenue grew by 43% year-over-year and 12% quarter-over-quarter [15] Market Data and Key Metrics Changes - EngageLab products are now sold in over 70 countries, with a 142% year-over-year increase in customer numbers [10][11] - The company expanded its footprint into 18 new countries in Q4 alone [11] - The total deferred revenue reached CNY 178.7 million, a historical high [19][20] Company Strategy and Development Direction - The company plans to continue its expansion path with a focus on enhancing products and services while maintaining strong financial management [7] - The theme for 2026 is "growth acceleration," indicating a commitment to capitalize on global opportunities [7] - The company has made significant investments in developing EngageLab specifically for overseas markets [28] Management's Comments on Operating Environment and Future Outlook - Management expressed optimism about the growth prospects for 2026, projecting full-year revenue guidance between CNY 450 million and CNY 480 million, representing a 20%-28% year-over-year growth [25] - The management highlighted the importance of the EngageLab product as a key growth driver for the next three years [36] - The company is confident in its ability to maintain profitability and positive cash flow moving forward [36] Other Important Information - The company repurchased 73,000 ADS in Q4 2025, totaling 400,000 ADS since the start of the repurchase program [25] Q&A Session Summary Question: What are the top three things the company has done well to achieve strong financials? - Management highlighted the courage to venture overseas, the monumental shift in product offerings for global markets, and the commitment to excel throughout the organization as key factors [27][28][30] Question: How should investors view the run-rate financials for Q1 2026 and beyond? - Management indicated that the company has proven its ability to achieve full-year net profit, expects stable growth in domestic business, and anticipates EngageLab to drive significant growth momentum [36]

Financial Data and Key Metrics Changes - The company's revenue for Q4 surged to RMB 105.2 million, representing a 13% year-over-year and 16% sequential growth [5] - Gross profit grew by 23% year-over-year and 9% quarter-over-quarter, marking the highest gross profit in the past 16 quarters [6][17] - Net operating cash inflow reached RMB 35.1 million, the highest since Q4 of 2020 [6][21] - The company achieved its first-ever full-year GAAP net profit in 2025 [5][23] Business Line Data and Key Metrics Changes - Developer subscription services revenue grew by 13% year-over-year and 8% quarter-over-quarter, reaching RMB 61.9 million [9] - EngageLab's ARR reached $10 million, representing a 186% year-over-year growth [10] - Value-added services revenue increased by 101% quarter-over-quarter but decreased by 13% year-over-year [9] - Financial risk management revenue grew by 43% year-over-year and 12% quarter-over-quarter [15] Market Data and Key Metrics Changes - The number of EngageLab customers increased by 142% year-over-year, reaching 1,641 [10] - EngageLab products are now sold in over 70 countries, with expansion into 18 new countries in Q4 alone [11] - The total deferred revenue stood at RMB 178.7 million, indicating strong customer loyalty and predictable future revenues [19] Company Strategy and Development Direction - The company plans to continue its expansion path into 2026, focusing on enhancing products and services while maintaining strong financial management [7] - The theme for 2026 is "growth acceleration," building on the successes of 2025 [7][25] - The company emphasizes the importance of venturing overseas and adapting products for global markets as key strategic initiatives [28][30] Management's Comments on Operating Environment and Future Outlook - Management expressed optimism about the growth prospects for 2026, driven by the EngageLab product and an AI strategy [36] - The company highlighted the importance of its commitment to quality revenue generation and operational excellence [17][23] - Management noted that the results achieved in 2025 were the result of hard work and strategic decisions made over the past few years [35] Other Important Information - The company repurchased 73,000 ADS in Q4, totaling 400,000 ADS since the start of the repurchase program [25] - The net dollar retention rate for the core Developer Subscription business stood at 103% for the trailing 12 months [19] Q&A Session Summary Question: What are the top three things the company has done well to achieve these financial results? - Management highlighted the courage to venture overseas, the monumental shift in product offerings for global markets, and the commitment to excel throughout the organization as key factors [27][30] Question: How should investors view the run-rate financials for Q1 2026 and beyond? - Management indicated that the company has proven its ability to achieve full-year net profit with positive cash inflow, stable domestic growth, and significant growth potential from EngageLab and AI strategies [36]

Financial Data and Key Metrics Changes - The company's revenue for Q4 2025 surged to CNY 105.2 million, representing a 13% year-over-year and 16% sequential growth [5] - Gross profit grew by 23% year-over-year and 9% quarter-over-quarter, marking the highest gross profit in the past 16 quarters [6][18] - The company achieved its first-ever full-year GAAP net profit in 2025, concluding the year on a high note [18][24] - Net operating cash inflow reached CNY 35.1 million, the highest since Q4 2020 [6][22] Business Line Data and Key Metrics Changes - Developer subscription services revenue grew by 13% year-over-year and 8% quarter-over-quarter, reaching CNY 61.9 million [10][24] - EngageLab's ARR reached $10 million as of December 2025, representing a remarkable 186% year-over-year growth [11][24] - Value-added services revenue increased by 101% quarter-over-quarter but decreased by 13% year-over-year [10] Market Data and Key Metrics Changes - The number of EngageLab customers increased by 142% year-over-year, reaching 1,641 [11] - EngageLab products are now sold in over 70 countries, with expansion into 18 new countries in Q4 alone [12] Company Strategy and Development Direction - The company plans to continue its expansion path into 2026, focusing on enhancing products and services while maintaining strong financial management [8][25] - The theme for 2026 is "growth acceleration," building on the successes of 2025 [8] Management's Comments on Operating Environment and Future Outlook - Management expressed optimism about the future, citing a solid foundation for growth and readiness to seize global opportunities [7][8] - The company anticipates 2026 full-year revenue guidance in the range of CNY 450 million to CNY 480 million, reflecting a 20%-28% year-over-year growth [25] Other Important Information - The company repurchased 73,000 ADS in Q4 2025, totaling 400,000 ADS since the start of the repurchase program [25] Q&A Session Summary Question: What are the top three things the company has done well to achieve these financial results? - Management highlighted the courage to venture overseas, the monumental shift in product offerings for global markets, and the commitment to excel throughout the organization as key factors for success [27][28][30] Question: How should investors view the run-rate financials for Q1 2026 and beyond? - Management indicated that the company has proven its ability to achieve full-year net profit with positive cash inflow, stable domestic business growth, and that EngageLab will drive significant growth momentum in the coming years [35][36]

Core Insights - The company is focused on the development of transcript-related projects, indicating a commitment to enhancing its offerings in this area [1] Group 1 - The company publishes thousands of quarterly earnings calls each quarter, showcasing its extensive coverage and growth in the transcript publishing sector [1]