IAS Introduces New Quality Attention™ Optimization and Social Attention Measurement

New Pre-bid Product Allows Advertisers to Optimize Campaigns to Deliver High Attention Scores That Maximize Campaign Performance and ScaleIAS Will Now Also Offer New Social Attention Reporting in Partnership with Lumen Research to Give Advertisers Holistic Reporting Across Social Platforms and Open Web via IAS NEW YORK, Dec. 17, 2024 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced the release of its new Quality Attention™ Optim ...