IAS Announces Exclusive First-to-Market Partnership with Kwai for Business to Provide Content-Level Brand Safety and Suitability Measurement for Advertisers

Advertisers to Benefit from New Safeguards Including Viewability and Invalid Traffic Measurement with IAS's Total Media Quality for KwaiNEW YORK, Dec. 19, 2024 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced exclusive first-to-market content-level Brand Safety and Suitability measurement for advertisers on Kwai for Business, the commercial platform of Kwai - one of the most popular social media video apps in Brazil. In addition ...