IAS Announces Exclusive First-to-Market Partnership with Kwai for Business to Provide Content-Level Brand Safety and Suitability Measurement for Advertisers

Core Insights - Integral Ad Science (IAS) has launched exclusive content-level Brand Safety and Suitability measurement for advertisers on Kwai for Business, enhancing media quality and reducing brand risk for advertisers in Brazil and Indonesia [1][2][3] Group 1: Product Features - IAS's Total Media Quality (TMQ) for Kwai includes advanced Viewability and Invalid Traffic (IVT) Measurement, providing advertisers with industry-leading tools to ensure their ads reach real users in safe environments [1][3] - The TMQ for Kwai utilizes responsible AI for frame-by-frame analysis, combining image, audio, and text signals to accurately classify content, including misinformation, aligned with industry standards [3][4] - Advertisers will have access to enhanced reporting through IAS Signal, which includes key metrics such as Viewability, Time-in-View, Percent Completed, and IVT Rate [3][4] Group 2: Market Impact - The partnership with Kwai supports IAS's long-term international expansion strategy, particularly in the LATAM and APAC markets, allowing advertisers to reach over 100 million monthly active users in Brazil and Indonesia [2][4] - The collaboration aims to provide advertisers with trusted, third-party transparency, enhancing their ability to meet campaign goals on the Kwai platform [4][5] Group 3: Company Background - IAS is a leading global media measurement and optimization platform that delivers actionable data to improve results for advertisers, publishers, and media platforms [5] - Kwai is a popular social media video app in Brazil, allowing users to create and share content easily, with Kwai for Business serving as its commercial platform for sponsored content [6][7]