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GRAMMY-WINNING ARTIST ALESSIA CARA PARTNERS WITH LENOVO AND INTEL FOR THE "MADE BY" CAMPAIGN, FEATURING A BEHIND-THE-SCENES MINISERIES AND EXCLUSIVE LIVE EXPERIENCE
IntelIntel(US:INTC) Prnewswireยท2024-12-19 14:00

Group 1: Partnership Overview - The partnership focuses on creating a visually stunning album trailer and miniseries through collaboration among Alessia Cara, her creative team, and influential creatives in production, styling, and design [1][2] - The campaign, titled "Made By Alessia Cara," will feature a three-part episodic series documenting the creative journey behind the album trailer, showcasing how Lenovo and Intel support Alessia's vision [2][3] Group 2: Technology and Creative Process - Lenovo's Slim 7i Aura Edition and other Yoga devices will be utilized by all creatives involved in the production, enhancing the artistic process with Intel Core Ultra processors [1][4] - Lenovo and Intel emphasize the transformative role of technology in the music industry, showcasing how their products enhance creativity and collaboration [3][4] Group 3: Upcoming Releases and Events - Fans can expect the release of Alessia Cara's official album trailer and the episodic series in January 2025, followed by the album "Love & Hyperbole" on February 14, 2025 [5] - An exclusive album underplay event featuring a live performance by Alessia will take place in early February 2025, highlighting the synergy between music, art, and technology [3] Group 4: Company Profiles - Lenovo is a global technology powerhouse with a revenue of US$57 billion, ranked 248 in the Fortune Global 500, and focuses on delivering AI-enabled devices and solutions [7] - Intel is an industry leader in semiconductor technology, continuously advancing design and manufacturing to address global challenges and enhance lives [8] - Universal Music Group For Brands leverages music and culture to accelerate business, helping brands become culturally relevant and achieve marketing goals [9]