WLY(000858) 中国经济网·2024-12-20 06:24Core Viewpoint - The annual "12·18" conference serves as a significant platform for Wuliangye to summarize its progress, motivate stakeholders, and provide insights into market trends amidst a complex economic environment [4][8][22]. Group 1: Company Achievements and Strategies - Wuliangye has been recognized for its commitment to quality, receiving a nomination for the fifth China Quality Award and achieving a brand exposure of over 12 billion people throughout the year [3]. - The company aims to enhance its marketing effectiveness in 2024 by focusing on five key battles: improving brand image, market share, market expansion, quality enhancement, and profitability [6][11]. - Wuliangye's brand value intensity index has achieved the highest AAA+ rating globally, positioning it as the leading brand in the global spirits market [3]. Group 2: Industry Context and Challenges - The white liquor industry is undergoing significant adjustments, with new challenges and changes emerging, necessitating a focus on quality improvement and innovation [9][20]. - The company emphasizes the importance of recognizing and adapting to macroeconomic fluctuations and industry adjustments to seize opportunities for long-term growth [10][21]. Group 3: Cultural and Collaborative Initiatives - The theme of "He Mei" (Harmony and Beauty) has been consistently highlighted in recent conferences, reflecting the company's commitment to building a collaborative ecosystem with distributors and stakeholders [7][15][22]. - Wuliangye aims to create a community of shared destiny with its distributors, focusing on brand, quality, and consumer engagement to foster a prosperous future [7][13]. Group 4: Future Outlook - In 2024, Wuliangye plans to enhance its operational strategies by focusing on product quality, brand precision, market cultivation, and management efficiency to achieve high-quality marketing outcomes [11][18]. - The company is determined to maintain a steady growth trajectory while adapting to external challenges and leveraging favorable conditions for sustainable development [20][24].