Why Investors Were Ice-Cold on Celsius Holdings This Week

Core Viewpoint - Investor sentiment towards Celsius has significantly cooled due to slowing growth and bearish analyst updates, leading to a 12% decline in share price recently [4]. Analyst Updates - Morgan Stanley's Eric Serotta reduced his price target for Celsius from $46 to $42 per share, maintaining an equal weight rating on the stock [1]. - Roth MKM slightly lowered its price target from $40 to $38 per share but retained a buy recommendation for Celsius shares [2]. Market Position and Competition - Celsius has historically benefited from selling a healthier beverage compared to competitors, but it currently lacks a strong economic moat [3]. - The energy drinks market has seen accelerated growth, but Celsius has lost market share to established rivals like Red Bull and Monster Beverage [5].