IAS ANNOUNCES PARTNERSHIPS WITH ALPINE PROJECT AND 51TOCARBONZERO TO ADVANCE SUSTAINABILITY EFFORTS

Partnerships and Sustainability Initiatives - IAS partners with Alpine Project and 51toCarbonZero to measure and manage its carbon footprint, aiming for transparency and sustainability [1][7][12] - The collaboration will leverage 51toCarbonZero's net-zero software and Alpine Project's expertise to develop a comprehensive sustainability strategy [2][8][13] - IAS will use 51toCarbonZero's platform to calculate carbon emissions across Scopes 1, 2, and 3, including office space, server usage, and employee travel [8] - The partnership aims to help IAS achieve CarbonNeutral® certification and align with science-based targets [10] Industry Impact and Leadership - IAS is a global leader in media measurement and optimization, providing actionable data to advertisers, publishers, and media platforms [9] - The company's commitment to sustainability aligns with its mission to set a standard for transparency and accountability in the digital advertising industry [13] - Alpine Project specializes in helping advertising, media, and technology companies implement environmental sustainability strategies [15] - 51toCarbonZero focuses on helping organizations achieve net-zero emissions through advanced data analytics and automation [16] Strategic Goals and Future Outlook - IAS aims to future-proof its business, unlock new revenue opportunities, and establish itself as a leader in corporate environmental sustainability [10] - The partnerships reflect IAS's dedication to fostering a more sustainable global advertising industry while driving superior business results [12][13]