Analysts Warn Nike's Business Could ‘Get Worse Before It Can Get Better'

Key TakeawaysSeveral analysts lowered their price targets for Nike's stock Friday, concerned its turnaround could take longer than expected after the athletic apparel giant offered a sluggish outlook. Morgan Stanley analysts said Nike's weaker-than-expected forecast for the current quarter suggested its trajectory could "get worse before it can get better," with fiscal 2026 likely to be a "reset year."Nike shares have lost close to 30% of their value since the start of the year. Several analysts lowered the ...