浙商证券：重视端侧AI硬件生态爆发下SoC的核心作用

Group 1 - The core viewpoint highlights the emergence of consumer-grade AI glasses as a popular product, with major tech companies increasing their investments in this area [1][5] - The trend of multimodal AI is advancing, marking a new phase in the deployment of AI at the edge [4] - AI PCs and smartphones are seen as the core of personal AI applications, integrating all AI ecosystems for consumers and reshaping usage habits [12] Group 2 - AI headphones are experiencing rapid growth, with sales on Chinese e-commerce platforms increasing by 763.3% year-on-year as of August 2024, and total sales expected to exceed 200,000 units, a 488.7% increase [14] - The AI ecosystem is expanding around core devices, with System on Chip (SoC) being a crucial component, as demand for SoC chips is expected to rise in both quantity and price [10][15] - Different AI devices will have varying demands for SoC based on their roles in the ecosystem, leading to a market with more differentiated products as trade-offs between power consumption, performance, and speed become necessary [15]