YanKershop(002847) 证券时报网·2024-12-22 11:25Core Insights - The introduction of the "gift-giving" feature in WeChat Mini Store has allowed Salted Fish (盐津铺子) to quickly launch gift cards, leveraging the traffic benefits of the platform [1] - The company reported a revenue of 3.861 billion yuan for the first three quarters of the year, a year-on-year increase of 28.49%, and a net profit of 493 million yuan, up 24.55% [1] - Salted Fish is focusing on seven core categories and plans to introduce more valuable products with attractive and personalized packaging to capture new channel benefits [1] Group 1 - The company has launched two new product brands, "Big Demon King" and "Egg Emperor," in October 2023 and March 2024, respectively, as part of its strategy to lead with category brands and create standout products [2] - Revenue from leisure konjac snacks reached 551 million yuan, a year-on-year increase of 38.97%, while egg snacks achieved 419 million yuan, up 104.43% [2] - The company is incorporating its seven sub-brands' star products into its Spring Festival gift boxes, catering to diverse consumer needs for health and taste [2] Group 2 - Salted Fish has established a comprehensive channel strategy, achieving penetration in over 10,000 terminal stores and launching diverse marketing efforts for the Spring Festival [3] - The company is focusing on both offline and online channels, utilizing live streaming and collaborations with top influencers to enhance brand visibility and drive sales during the Spring Festival [3] - The "gift-giving" feature in WeChat Mini Store allows consumers to send Salted Fish gifts easily, enhancing the company's engagement with customers [3] Group 3 - The company aims to strengthen collaborations with top designers and channel partners to drive product innovation and marketing upgrades, promoting a healthy and diverse development in the Chinese snack industry [4]