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Behind Amazon's quiet launch of Haul, which competes with Temu in ultra-low-price items from China
AMZNAmazon(AMZN) CNBC·2024-12-22 13:00

Two weeks before Black Friday, Amazon quietly added a new section to the top of its mobile app. Called Haul, it's a mobile-only area for ultra-low-price items, primarily shipped directly from China.  Haul is Amazon's answer to the booming popularity of apps such as PDD Holdings' Temu and fast-fashion retailer Shein. Amazon told CNBC that Haul has had millions of unique customer visits since it launched in November. Like Temu, Haul offers items at bargain prices, such as sneakers for $9.98, kitchenware for $ ...