CELH INVESTOR NOTICE: Celsius Holdings, Inc. Investors with Substantial Losses Have Opportunity to Lead Investor Class Action Lawsuit

Core Viewpoint - Celsius Holdings, Inc. is facing a class action lawsuit alleging violations of the Securities Exchange Act of 1934 due to misleading statements regarding its sales and inventory management, particularly in relation to its partnership with PepsiCo [7][8]. Company Overview - Celsius is a holding company that develops, processes, markets, distributes, and sells energy drinks and liquid supplements [1]. Legal Proceedings - The class action lawsuit is titled Shelby Township Police & Fire Retirement System v. Celsius Holdings, Inc., and covers the period from February 29, 2024, to September 4, 2024 [7]. - Investors who purchased Celsius common stock during this period have until January 21, 2025, to seek appointment as lead plaintiff [7][9]. Allegations - The lawsuit alleges that Celsius materially oversold inventory to PepsiCo, leading to a significant decline in future sales and financial performance [8]. - Specific claims include that Celsius' sales rate to Pepsi was unsustainable and created a misleading impression of the company's financial health [8]. - The lawsuit also states that Celsius' business metrics and financial prospects were not as strong as indicated in prior statements [8]. Financial Impact - On September 4, 2024, Celsius revealed a reduction in sales to Pepsi from approximately $100 million to $120 million compared to the previous quarter, resulting in an over 11% drop in stock price [11]. - On November 6, 2024, Celsius reported a 31% decline in third-quarter revenue, with North American revenues falling by 33% and a significant drop in gross profit margin [12].