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Nike has had a rocky year — here's why a comeback will take time
NKENIKE(NKE) CNBC·2024-12-24 12:30

Nike, the world's largest sportswear brand, is on a mission to regain its stride after a challenging year.Analysts say a yearslong series of strategic errors led to the company's worst trading day ever over the summer, during which shares fell 20%, wiping $28 billion off of Nike's market cap.Last week, the company posted its first earnings report under new CEO Elliott Hill, which analysts say could mark the beginning of a long turnaround for the brand."When Nike puts innovation behind their products, they c ...