Snail(SNAL) Prnewswire·2024-12-26 13:48Core Insights - Snail Games, in collaboration with Studio Wildcard and Grove Street Games, has launched significant updates and new mobile adaptations for the ARK franchise, aiming to expand its global reach and engagement with players [2][3][4]. Group 1: Launches and Updates - The launch of ARK: Ultimate Mobile Edition has achieved 1 million downloads within 24 hours and has been recognized on the Apple store's "New Games We Love" list [3]. - ARK: Extinction Ascended introduces new gameplay elements, including the Dreadnoughtus creature and various new structures, enhancing the overall gaming experience [4]. - The conclusion of the Bob's Tall Tales trilogy, titled Wasteland War, features modular BattleRigs and over 10,000 customization options, enriching the narrative-driven gameplay [5]. Group 2: Engagement and Sales - The launch weekend of ARK: Extinction Ascended and Bob's Tall Tales: Wasteland War coincided with a 62% surge in Daily Active Users on Steam, attributed to a 40% discount during the Steam Winter Sale [5][6]. - The Steam Winter Sale provides an opportunity for both new and returning players to explore the ARK franchise and other Snail titles at discounted prices [6]. Group 3: Strategic Goals - The company aims to make the ARK franchise more accessible to a global audience, reinforcing its commitment to expanding the ARK ecosystem [2][3]. - The introduction of the ARK Pass subscription service in the mobile edition offers exclusive perks and aims to enhance player engagement [3].