Alphabet(US:GOOG) Forbes·2024-12-26 15:44Video Podcast Growth and Trends - Video podcasts now make up more than one-third of Spotify's top podcasts in 2024, up from one in seven in 2023 [1][10] - Spotify reported a 140% increase in the number of video podcasts in its top 50 U S podcasts list in 2024 compared to 2023 [1] - Spotify hosts over 300,000 video podcast shows, with a 50% year-over-year increase in creators publishing videos monthly [1] - More than 250 million Spotify users have streamed a video podcast, with two-thirds of podcast users preferring video over audio [2] - 84% of monthly podcast listeners consume podcasts with video, and 71% actively watch the podcast while listening [4] - Nearly half of video podcast viewers say they can better connect with podcasters through facial expressions and gestures [4] Platform Competition and User Preferences - YouTube surpassed Spotify as the preferred podcast streaming platform in 2024, with 30% of users choosing YouTube compared to 29% for Spotify [3] - Spotify plans to pay podcasters whose video content reaches a certain view threshold and offer premium subscribers ad-free video podcasts to compete with YouTube [4] - YouTube has a generous payment program for creators, encouraging podcasters to upload content to the platform [4] Top Podcasts and Deals - "The Joe Rogan Experience" and "Call Her Daddy" are among the most popular video podcasts on Spotify [1] - Joe Rogan renewed his multi-year deal with Spotify for a reported $250 million, allowing his show to be non-exclusive [6] - SiriusXM acquired "Call Her Daddy" in a $100 million deal, securing exclusive ad and distribution rights [6] - Amazon's Wondery signed a $100 million deal with Jason and Travis Kelce and acquired "Armchair Expert" for $80 million [6] - The top podcasts of 2024 include "The Joe Rogan Experience," "Crime Junkie," "The Daily," and "Call Her Daddy" [8] Impact of Video Podcasts on Elections and Views - Video podcasts played a significant role in the 2024 election, with Joe Rogan's interviews of Donald Trump, JD Vance, and Elon Musk garnering millions of views [5] - Joe Rogan's three-hour interview with Donald Trump accumulated 53 million views, becoming his second-most-watched video on YouTube [5] - Theo Von's interview with Trump and Kamala Harris's appearances on video podcasts also generated significant views [5]