Meta Expects AI Characters to Generate and Share Social Media Content

Core Insights - Meta is developing AI characters that will generate content on its social media platforms, Instagram and Facebook [1][6] - These AI characters, referred to as "personas," will have bios, profile pictures, and the ability to share content powered by AI [2][5] - Meta has implemented rules to ensure AI-generated content is clearly labeled to mitigate concerns about misinformation and user trust [3] Development of AI Characters - In August 2023, Meta began developing AI-powered chatbot prototypes known as "personas" for humanlike interactions on its platforms [4] - By September 2023, Meta introduced 28 AI-powered personas, each with distinct personalities and interests, to engage users [5][6] - Hundreds of thousands of AI characters have been created using a tool launched in July 2023, with plans for future expansion [7] AI Features and Tools - Meta is enhancing its platforms with AI-powered features to assist creators, including tools for photo editing and AI assistants for follower interactions [8] - The company plans to introduce text-to-video generation software for creators in the upcoming year [8] - The personas being developed include unique characters, such as one that mimics Abe Lincoln and another that offers travel advice in a surfer style [9][10]