ZUMZ Gains From Customer Engagement: Key Factors to Consider

Zumiez Inc. (ZUMZ) is focused on expanding its brand portfolio and private label offerings to boost customer engagement and profitability. Introducing brands has increased sales and kept the company aligned with trends, while private-label products offer higher margins.Zumiez’s growth initiatives, including optimizing store productivity and expanding private label offerings, have resonated well with consumers in the competitive retail sector. The company’s positive outlook for the holiday season, along with ...